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Search Engine Optimization Overview
86
100
Kantar. Understand People. Inspire Growth.
Kantar is the world’s leading data, insights and consulting company. Discover how we help clients understand people and inspire growth, and our innovative approach to market research.
https://www.kantar.com/north-america
1 high issue
3.0%
3 medium issues
9.1%
2 low issues
6.1%
27 tests passed
81.8%
0.93 seconds
13.51 kB
25 resources
Secure
Seo
Title
The title tag is perfect.
Kantar. Understand People. Inspire Growth.
Meta description
The meta description tag is good.
Kantar is the world’s leading data, insights and consulting company. Discover how we help clients understand people and inspire growth, and our innovative approach to market research.
Headings
The headings are properly set.
  1. Understand People‎‎‎‎‎Inspire Growth
  1. Suggested searches
  2. Global Office
  3. Follow Kantar
  4. Expertise
  5. Industries
  6. Solutions
  7. Company
Content keywords
The content has relevant keywords.
kantarunderstandpeopleinspiregrowth
Image keywords
There are 1 images with missing alt attributes.
  1. https://www.kantar.com/north-america/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=932530A02A62B13DE8B3BB86D7C51CB9
SEO friendly URL
The URL is SEO friendly.
https://www.kantar.com/north-america
404 page
The website has 404 error pages.
https://www.kantar.com/404-9d482ef0915293ea11ba559d2fc9ec73
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. https://www.kantar.com/north-america
  2. Home
  3. Expertise
  4. How we can help you
  5. Advertising, Media & PR
  6. Audience Measurement
  7. Analytics
  8. Brand Growth
  9. Consulting
  10. Consumer, Shopper & Retail
  11. Customer Experience Management
  12. Innovation
  13. Research Services
  14. Sustainability
  15. Industries
  16. See what we can do
  17. Automotive & Mobility
  18. Consumer Packaged Goods
  19. Energy & Utilities
  20. Fashion, Beauty & Luxury
  21. Finance
  22. Hospitality, Leisure & Travel
  23. Life Sciences
  24. Media
  25. Retail
  26. Technology & Telecoms
  27. Inspiration
  28. See more Inspiration
  29. The Experience Advantage: How to supercharge your brand’s growth
  30. AI answers a pressing need for digital advertising
  31. Super-premium smartphones are proving to be inflation-proof
  32. View all Webinars
  33. Percentage of US streaming households drops while cable TV declines slow
  34. Kantar Marketplace
  35. About
  36. About Kantar
  37. Awards & Accreditations
  38. Community Impact
  39. Inclusion & Diversity
  40. Our Partners
  41. Press Center
  42. Careers
  43. Careers at Kantar
  44. Find a job
  45. Experienced Hires
  46. Start your career with Kantar
  47. Life at Kantar
  48. Contact us
  49. Global
  50. About
  51. Careers
  52. Logins
  53. Contact us
  54. Global
  55. https://www.kantar.com/north-america
  56. https://www.kantar.com/north-america/inspiration/brands/what-are-the-most-valuable-global-brands-in-2022
  57. Kantar BrandZ Most Valuable Global Brands 2022
  58. https://www.kantar.com/north-america/inspiration/technology/percentage-of-us-streaming-households-drops-in-q3-while-cable-tv-declines-slowed
  59. US video streaming market pulls back
  60. https://www.kantar.com/north-america/inspiration/agile-market-research/will-your-brand-equity-enable-growth-or-impede-it
  61. Does your brand equity enable growth?
  62. https://www.kantar.com/north-america/inspiration/brands/how-should-your-brand-react-when-prices-are-going-up
  63. How your brand should react to rising prices
  64. How we help you
  65. See what we do in your industry
  66. See more Inspiration
  67. See office locations
  68. https://www.kantar.com/north-america/inspiration/advertising-media/evolution-influence-and-trends-in-digital-advertising
  69. Evolution, influence, and trends in digital advertising
  70. https://www.kantar.com/north-america/inspiration/inflation/can-the-inflation-stir-us-toward-a-more-climate-conscious-consumption
  71. Can inflation drive more climate-conscious consumption?
  72. https://www.kantar.com/north-america/inspiration/brands/5-steps-for-effective-brand-innovation
  73. 5 steps for effective brand innovation
  74. https://www.kantar.com/north-america/inspiration/advertising-media/swipe-right-how-ai-can-help-your-ads-stand-out
  75. Swipe right. How AI can help your ads stand out.
  76. Get more Inspiration
  77. Join us
  78. Advertising, Media & PR
  79. Audience Measurement
  80. Analytics
  81. Brand Growth
  82. Consulting
  83. Consumer, Shopper & Retail
  84. Customer Experience Management
  85. Innovation
  86. Research Services
  87. Sustainability
  88. Automotive & Mobility
  89. Consumer Packaged Goods
  90. Energy & Utilities
  91. Fashion, Beauty & Luxury
  92. Finance
  93. Hospitality, Leisure & Travel
  94. Life Sciences
  95. Media
  96. Retail
  97. Technology & Telecoms
  98. Solutions A-Z
  99. Logins
  100. About
  101. Careers
  102. Company News
  103. Contact us
  104. Corporate Governance
  105. Press Center
  106. Terms and Conditions
  107. Cookies and privacy policy
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.kantar.com:443/north-america/-/media/themes/kantar/global/kantarmain/images/favicon.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.93 seconds.
Page size
The size of the HTML webpage is 13,512.00.
HTTP requests
There are fewer than 25 HTTP requests on the webpage.
  1. https://consent.cookiebot.com/uc.js
  2. https://extend.vimeocdn.com/ga/168265051.js
  3. https://www.kantar.com/north-america/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20221006T064916Z
  4. https://www.kantar.com/north-america/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20190716T093115Z
  5. https://www.kantar.com/north-america/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20190716T093118Z
  6. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20221006T080108Z
  7. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20221006T080114Z
  8. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20221006T080118Z
  9. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20221006T080123Z
  1. https://www.kantar.com/north-america/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20191129T152058Z
  2. https://www.kantar.com/north-america/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20221006T064928Z
  3. https://www.kantar.com/north-america/-/media/base-themes/main-theme/styles/optimized-min.css?t=20190716T093120Z
  4. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20221006T080129Z
  1. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/images/2022/us-eod-q3-image.jpg?h=280&w=420&hash=6FA7A2485A55F33146A90E0731A9593B
  2. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/brandz2022.jpg?h=381&w=840&hash=7BB3CD49D84D1D26940B163C2F6C400C
  3. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2021/adimpactinstreaming.jpg?h=559&w=840&hash=17CA195504ED91133CCF7CD487CA5AC0
  4. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2020/tentgettyimages-494165544.jpg?h=561&w=840&hash=CFD3A710F8828DFBAEFA63A7796732EA
  5. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/inflation-image.jpg?h=561&w=840&hash=224E76FB5B4BC52A0585A006A67138D5
  6. https://www.kantar.com/north-america/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=32A9EDFF4014CA5C76837484CE971817
  7. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/stateofadvertising.jpg?h=480&w=720&hash=958FBC890255CCB3E973B927D4CAF5DD
  8. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/files/2022/gsb_web-image.jpg?h=405&w=720&hash=CE6E63DCCA5B41838604CCB51DB66D49
  9. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/brandinnovation.jpg?h=577&w=720&hash=4EE541A0E1AC91915A8DBB03519A5284
  10. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/images/2022/swipe-right-how-ai-can-help_1500x1000.jpg?h=480&w=720&hash=110D9324EFE5928813A3A695BED11E16
  11. https://www.kantar.com/north-america/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=932530A02A62B13DE8B3BB86D7C51CB9
  1. https://www.googletagmanager.com/ns.html?id=GTM-PR5V98Q>m_auth=ohVk4oRaa4SmPNmijPVFqQ>m_preview=env-2>m_cookies_win=x
Image format
There are 11 images that are not using the AVIF, WebP format.
  1. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/images/2022/us-eod-q3-image.jpg?h=280&w=420&hash=6FA7A2485A55F33146A90E0731A9593B
  2. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/brandz2022.jpg?h=381&w=840&hash=7BB3CD49D84D1D26940B163C2F6C400C
  3. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2021/adimpactinstreaming.jpg?h=559&w=840&hash=17CA195504ED91133CCF7CD487CA5AC0
  4. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2020/tentgettyimages-494165544.jpg?h=561&w=840&hash=CFD3A710F8828DFBAEFA63A7796732EA
  5. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/inflation-image.jpg?h=561&w=840&hash=224E76FB5B4BC52A0585A006A67138D5
  6. https://www.kantar.com/north-america/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=32A9EDFF4014CA5C76837484CE971817
  7. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/stateofadvertising.jpg?h=480&w=720&hash=958FBC890255CCB3E973B927D4CAF5DD
  8. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/files/2022/gsb_web-image.jpg?h=405&w=720&hash=CE6E63DCCA5B41838604CCB51DB66D49
  9. https://www.kantar.com/north-america/-/media/project/kantar/north-america/articles/images/2022/brandinnovation.jpg?h=577&w=720&hash=4EE541A0E1AC91915A8DBB03519A5284
  10. https://www.kantar.com/north-america/-/media/project/kantar/global/articles/images/2022/swipe-right-how-ai-can-help_1500x1000.jpg?h=480&w=720&hash=110D9324EFE5928813A3A695BED11E16
  11. https://www.kantar.com/north-america/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=932530A02A62B13DE8B3BB86D7C51CB9
JavaScript defer
The are 8 javascript resources without the defer attribute.
  1. https://consent.cookiebot.com/uc.js
  2. https://www.kantar.com/north-america/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20221006T064916Z
  3. https://www.kantar.com/north-america/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20190716T093115Z
  4. https://www.kantar.com/north-america/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20190716T093118Z
  5. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20221006T080108Z
  6. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20221006T080114Z
  7. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20221006T080118Z
  8. https://www.kantar.com/north-america/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20221006T080123Z
DOM size
The DOM size is optimal.
The HTML file has 581 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.kantar.com/north-america DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
ECAcc (dcd/7D14)
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
    Meta viewport
    The webpage has a meta viewport tag set.
    width=device-width, initial-scale=1
    Character set
    The webpage does not have a charset declared.
    Sitemap
    The website has sitemaps.
    1. https://www.kantar.com/sitemap.xml
    2. https://www.kantar.com/es/sitemap.xml
    3. https://www.kantar.com/fr/sitemap.xml
    4. https://www.kantar.com/nl/sitemap.xml
    5. https://www.kantar.com/de/sitemap.xml
    6. https://www.kantar.com/it/sitemap.xml
    7. https://www.kantar.com/fi/sitemap.xml
    8. https://www.kantar.com/uki/sitemap.xml
    9. https://www.kantar.com/brazil/sitemap.xml
    10. https://www.kantar.com/marketplace/sitemap.xml
    11. https://www.kantar.com/north-america/sitemap.xml
    12. https://www.kantar.com/latin-america/sitemap.xml
    Social
    The webpage has 5 social links.
    Content length
    The webpage has 616 words.
    Text to HTML ratio
    The text to HTML ratio is under 10%
    The text to HTML ratio is 7%.
    Inline CSS
    The webpage does not contain inline CSS code.
    Deprecated HTML
    There are no deprecated HTML tags on the webpage.