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Can Kantar Worldpanel provide data on specific industries or markets? A4: Yes, Kantar Worldpanel specializes in various industries, including FMCG (fast-moving consumer goods), retail, health, beauty, and others. The company offers tailored solutions for specific markets, allowing businesses to understand consumer behavior, market dynamics, and competitive landscape in their respective industries.
What is the benefit of using Kantar Worldpanel's retail measurement services? A6: Kantar Worldpanel's retail measurement services provide businesses with accurate, reliable, and actionable data on market share, category performance, channel dynamics, and consumer purchasing patterns. This information allows companies to benchmark their performance, track market trends, and make informed decisions to improve their market position and drive sales.
What are the core services provided by Kantar Worldpanel? A2: Kantar Worldpanel offers a range of core services, including consumer panels and surveys, retail measurement, shopper behavior analysis, e-commerce analytics, and brand guidance. Through these services, businesses gain valuable insights into market trends, customer preferences, and industry benchmarks, enabling them to drive performance and effectively compete in the market.
What is Kantar Worldpanel? A1: Kantar Worldpanel is a leading global data, insights, and consulting company that provides in-depth market research and consumer behavior analysis. With a presence in over 60 markets, Kantar Worldpanel offers a comprehensive understanding of consumers, enabling companies to make informed decisions and drive business growth.
How can businesses access Kantar Worldpanel's services and insights? A10: Businesses can access Kantar Worldpanel's services by reaching out to the company directly through its website, kantarworldpanel.com. The website provides information on the available services, case studies, and client success stories. Kantar Worldpanel's team of experts is available to guide businesses in identifying the most relevant solutions to meet their specific needs and objectives.
How does Kantar Worldpanel support businesses in the e-commerce space? A7: Kantar Worldpanel offers specialized e-commerce analytics that provide insights into online consumer behavior, channel performance, and digital strategies. This helps businesses optimize their e-commerce operations, enhance the customer experience, and maximize growth opportunities in the digital realm.
How can Kantar Worldpanel help businesses gain a competitive advantage? A5: Kantar Worldpanel empowers businesses to make data-driven decisions and gain a competitive advantage through its comprehensive insights. By understanding consumer behaviors, market trends, and competitor strategies, companies can identify growth opportunities, optimize their marketing and distribution channels, and develop effective product strategies to outperform their competition.
Can Kantar Worldpanel help businesses understand shopper behavior? A8: Yes, Kantar Worldpanel specializes in studying shopper behavior, including the decision-making process, purchase motivations, and in-store or online shopping preferences. By understanding shoppers' needs and preferences, businesses can tailor their strategies to effectively attract and engage customers, ultimately driving sales and loyalty.
How does Kantar Worldpanel gather data and insights? A3: Kantar Worldpanel gathers data through its extensive network of consumer panels, which consist of households that provide daily information about their purchases. This data is collected through a combination of scanning technologies, barcode recognition, and traditional diaries. The company also conducts surveys and leverages advanced analytics to generate meaningful insights.
What makes Kantar Worldpanel a reliable source of insights and data? A9: Kantar Worldpanel has a robust methodology for data collection, utilizing advanced technologies combined with rigorous quality control processes. The company's extensive experience, global footprint, and partnerships with leading retailers ensure accurate and representative data. Moreover, Kantar Worldpanel employs a team of industry experts and analysts who apply their deep market knowledge to deliver reliable and actionable insights.
Popular Questions
What is Kantar used for? Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 75 markets.
Is Kantar a UK company? Kantar Group is a data analytics and brand consulting company, based in London, England.
How do I contact Kantar? 0208 433 6062. +44 (0) 208 433 4438. + (00) 35 1 297 4617.
Who bought Kantar? Commodity broker Marex reported record 2021 results in volatile markets. Kantar, the world's leading marketing data and analytics company today entered into an agreement for the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions.
What does a consumer panel do? A consumer panel is a method of gathering ongoing data from shoppers in order to gain insight into their attitudes, behavior, and purchasing habits. Consumer panels consist of a wide range of households across all demographic groups.
What are the advantages of consumer panel? The cost of performing this type of research and gathering constructive feedback is very low. Research projects can be completed quickly allowing organisations to react swiftly to the findings. Response rates tend to be high as respondents have opted in to take part in the research.
What is a consumer panel example? These statistics come from a consumer panel , which is a representative group of people used for marketing research. For example, the consumer panel for a dog food company would be a group of dog owners who care what they feed their dogs. Consumer panels can be as specific as the marketing research needs.
Why choose Kantar? At Kantar we use innovative, AI-powered analytical apps to integrate multiple data sources (including survey, sales, media, survey, social, search and behavioral data) into a clear story. What's more, unlike other companies, our team members aren't just fluent in analytics; we're true experts.
What does Kantar do? Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 75 markets.
Who owns Kantar? Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
What is consumer panels? A consumer panel is a method of gathering ongoing data from shoppers in order to gain insight into their attitudes, behavior, and purchasing habits. Consumer panels consist of a wide range of households across all demographic groups.
What is the difference between a focus group and a consumer panel? Unlike focus groups, consumer panels are usually ongoing and can be reconvened quickly for input. This continuous nature allows opinions to be tracked and updated through various changes and efforts by a company. Depending on the product and market environment, a company may decide on either a panel or a focus group.