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What is Matomo? Answer: Matomo (formerly known as Piwik) is an open-source web analytics platform that is designed to be an alternative to Google Analytics. It is a web-based application that tracks and reports website traffic, providing detailed information on visitor activity, including the pages they visited, the time spent on each page, the geographical location of the visitors, and more. It is used by businesses, governments, universities, and organizations to understand how their websites are used and perform. It can be used to track the performance of marketing campaigns and to monitor for any suspicious activity on the website.
Does Matomo integrate with other tools? Answer: Yes, Matomo integrates with a number of other tools, including Google Ads, Salesforce, and Zendesk. Additionally, Matomo offers a robust API that can be used to integrate Matomo with third-party applications. This allows users to customize their Matomo instance and collect data from a variety of sources.
How does Matomo work? Answer: Matomo works by tracking the activity of a website’s visitors. It uses a JavaScript code snippet to collect data from the user’s browser and then stores it in a database for reporting and analysis. The JavaScript code snippet is embedded in every page of the website and is used to track data such as page views, time on page, geographical location, and more. The data collected by Matomo is then used to generate detailed reports and to understand user behavior.
What are the benefits of using Matomo? Answer: Matomo offers several benefits to website owners and marketers. Firstly, it is an open-source platform, meaning that it is free to use and customize. Secondly, it is highly customizable, allowing users to tailor the reports to their needs. Thirdly, Matomo offers detailed data on user activity, providing valuable insights into how visitors interact with the website. Fourthly, Matomo is GDPR compliant and offers a secure platform for managing collected data. Lastly, Matomo is designed to be an alternative to Google Analytics, with the same features and data collection capabilities.
What is the Matomo Marketplace? Answer: The Matomo Marketplace is a repository of extensions and plugins for Matomo. It offers a range of extensions and plugins that can be used to extend the functionality of Matomo and customize the reports it produces. Additionally, the Marketplace allows developers to upload and share their own extensions and plugins, allowing users to find specialized tools for their needs.
Does Matomo provide mobile app tracking? Answer: Yes, Matomo can be used to track mobile app usage. The Matomo mobile SDK can be integrated into your app, allowing Matomo to track user activity on a mobile device. Additionally, Matomo can be used to track user activity across both web and mobile apps, providing an in-depth view of user behavior across devices.
How do I install Matomo? Answer: Installing Matomo is a relatively straightforward process. First, you need to download the Matomo software package for your server. Then, you need to upload the software to your web server and create a database for it. Finally, you need to configure the Matomo software and add the JavaScript code snippet to your website. After that, you should be able to use Matomo to track and report on website traffic.
What is the Matomo Cloud? Answer: The Matomo Cloud is a cloud-hosted version of the Matomo software. It offers all of the features of the self-hosted version, but requires no installation or configuration. The Matomo Cloud is designed to be easy to use, allowing users to get started with their web Analytics quickly. Additionally, the Matomo Cloud provides a secure and GDPR-compliant platform for managing collected data.
Is Matomo free? Answer: Yes, Matomo is free to use and customize. It is an open-source platform, meaning that anyone can access the source code and modify the software as they see fit. Additionally, Matomo offers a free cloud-hosted version of their software that requires no installation or configuration. For those who wish to host their own Matomo instance, the software is free to download and use.
Does Matomo offer ecommerce tracking? Answer: Yes, Matomo offers ecommerce tracking capabilities. It allows you to track the total value of purchases made by visitors, the number of orders placed, the number of items purchased, and more. Additionally, it provides detailed breakdowns of product performance, allowing you to understand which products are most popular and profitable.
Popular Questions
How do I use WordPress Matomo? Log in to your WordPress Admin Dashboard. Go to Plugins => Add new. Search for “Matomo Analytics Ethical Stats” Click on Install. Click on Activate.
Is Matomo better than Google Analytics? Additionally, Matomo provides many advantages over Google Analytics: ability to get Form Analytics, Video Analytics, Heatmaps of your pages, Session Recording, Custom Branding, 100% un-sampled reports, open source “Freedom” software, and more. Matomo also protects your visitor privacy with advanced privacy controls.
How much does Matomo cost? Matomo (Piwik) is a Free Software, released under the GPL license. It does not have a monetary cost (it is free of charge) and the software license ensures it respects your freedom to use and modify the software.
How can I add Matomo to my website? You must be logged in to Matomo as the super user to add a new Website. Click on Administration to access the administration area, then under Websites/Measurable click on Manage. This page is used to create, update and delete websites. Click on Add a new website to create a new site in Matomo.
Is Matomo any good? Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.
How do I know if Matomo is working? If your Matomo tracking code is properly installed, Matomo would record visits in your database. To check if you have logs in your database, go to Matomo > Visitors > Visits log, and select “today” in the calendar.
How do you implement Matomo? Getting Started. Check you meet the minimum requirements. Download Matomo. Start the Installation. The 5-minute Matomo Installation. The Welcome Screen. System Check. ... Configuring Matomo. Medium and High-Traffic Websites: Setup an automated task (cron) to process reports. Matomo training videos.
What is Matomo PHP? Matomo (Piwik) aims to be an open source alternative to Google Analytics. Matomo is PHP MySQL software which you download and install on your own webserver. At the end of the 5-minute installation process you will be given a JavaScript tag.
Is Matomo and Piwik the same? Matomo and Piwik PRO evolved from the same project. However, Piwik PRO employees no longer contribute to the Matomo project in any way — and our product development roadmaps are fully separate.
What is the use of Matomo? Matomo is an application that does mainly two things: collect and store analytics data. provide reports of the stored data.
What can Matomo track? When you use the Matomo (Piwik) JavaScript Tracker Matomo will by default track the following information: User IP address (see also: IP anonymisation) Optional User ID. Date and time of the request.