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Matomo Analytics - The Google Analytics alternative that protects your data
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
https://matomo.org/
2 high issues
6.1%
2 medium issues
6.1%
5 low issues
15.2%
24 tests passed
72.7%
0.54 seconds
38.73 kB
31 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 75 characters.
Meta description
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Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Headings
The headings are properly set.
  1. Google Analytics alternative that protects your data and your customers' privacy
  1. Boost your website performance in three easy steps
  2. Recognised as a leading global web analytics solution
  3. Don’t damage your reputation with Google Analytics
  4. Be in full control with data ownership and privacy protection
  5. More reasons why our clients love Matomo
  6. Google Analytics Importer
  7. Tracking personal data
  8. 100% accurate data
  9. Open source
  10. No data limitations
  11. Adjust to your needs
  12. Support
  13. What our clients say about us
  14. Company
  15. Support
  16. Product
  17. Privacy
  18. Resources
  19. Comparisons
  1. Start a 21-day free Cloud trial. No credit card required
  2. Add tracking code to your website or mobile app
  3. Start improving your website using real-time data, features and reports
  4. Start a 21-day free Cloud trial. No credit card required
  5. Add tracking code to your website or mobile app
  6. Start improving your website using real-time data, features and reports
  7. Easy to use
  8. Enhanced insights
  9. Sign up for our newsletter
  1. Moving from Universal Analytics? See how Matomo compares to Google Analytics 4. Learn more.
Content keywords
The content has relevant keywords.
matomoanalyticsthegoogleanalyticsalternativethatprotectsyourdata
Image keywords
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SEO friendly URL
The URL is SEO friendly.
https://matomo.org/
404 page
The website has 404 error pages.
https://matomo.org/404-0c8016e8757ecdc5df07756ab4fdf8c2
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. https://matomo.org
  2. https://matomo.org/
  3. 100% Data Ownership
  4. Privacy Protection
  5. Product Features
  6. Open Source
  7. Flexibility
  8. No Data Sampling
  9. GDPR
  10. Google Analytics Alternative
  11. Complete Analytics
  12. Intranet Analytics
  13. Cookieless Tracking
  14. Tracking Personal Data
  15. No Limitations
  16. Log Analytics
  17. Matomo On-Premise
  18. On-Premise vs Cloud
  19. Download for free
  20. Support Plans
  21. Pricing
  22. Help
  23. Blog
  24. Integrations
  25. Contact the Matomo team
  26. List of all features
  27. Get involved
  28. Log in
  29. Help
  30. TRY IT FOR FREE
  31. Moving from Universal Analytics? See how Matomo compares to Google Analytics 4. Learn more.
  32. Try Matomo Cloud
  33. Matomo On-Premise
  34. Try free Cloud trial
  35. Matomo On-Premise
  36. 21-day free Cloud trial.
  37. 21-day free Cloud trial.
  38. TRY IT FOR FREE
  39. Read more.
  40. GDPR
  41. CCPA
  42. Take back control of your data now
  43. https://matomo.org/guide/installation-maintenance/import-google-analytics/?hp-reasons-icon
  44. Google Analytics Importer
  45. No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
  46. Learn more
  47. https://matomo.org/tracking-personal-data-with-matomo/?hp-reasons-icon
  48. Tracking personal data
  49. Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
  50. Learn more
  51. https://matomo.org/no-data-sampling/?hp-reasons-icon
  52. 100% accurate data
  53. No data sampling means you can make impactful decisions based on 100% accurate reporting.
  54. Learn more
  55. https://matomo.org/free-software/?hp-reasons-icon
  56. Open source
  57. Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors. 
  58. Learn more
  59. https://matomo.org/no-data-limitations-with-matomo/?hp-reasons-icon
  60. No data limitations
  61. Get an unlimited number of websites, users, and segments. There’s also no limitation on how much data you store.
  62. Learn more
  63. https://matomo.org/product-features/?hp-reasons-icon
  64. Enhanced insights
  65. The comprehensive range of features gives you actionable insights and a complete picture of your customers.
  66. Learn more
  67. https://matomo.org/flexibility/?hp-reasons-icon
  68. Adjust to your needs
  69. Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
  70. Learn more
  71. https://matomo.org/support-plans/?hp-reasons-icon
  72. Support
  73. Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
  74. Learn more
  75. TRY IT FOR FREE
  76. Read more testimonials
  77. TRY IT FOR FREE
  78. About Matomo
  79. History
  80. Contributors
  81. Careers
  82. Contact Us
  83. Help Centre
  84. Contact support
  85. Tag Manager
  86. WordPress Plugin
  87. URL Campaign Builder
  88. Integrations
  89. Open Source
  90. Download Matomo
  91. Changelog
  92. Data ownership
  93. GDPR
  94. Security
  95. Matomo Cloud Privacy Policy
  96. Website Privacy Policy
  97. Blog
  98. Newsletter
  99. Matomo in the press
  100. Press Enquiries
  101. GDPR Timeline
  102. vs Google Analytics
  103. vs Adobe Analytics vs Google Analytics
  104. vs Piwik PRO
  105. vs Plausible
  106. vs Fathom
  107. vs Hotjar
  108. vs WP-Statistics
  109. privacy Policy
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://m-img.org/spai/q_lossless+ret_img+to_webp/https://static.matomo.org/wp-content/uploads/2018/11/cropped-DefaultIcon-180x180.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.54 seconds.
Page size
The size of the HTML webpage is 38,733.00.
HTTP requests
There are fewer than 31 HTTP requests on the webpage.
  1. https://static.matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
  2. https://static.matomo.org/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0
  3. https://static.matomo.org/wp-includes/js/dist/hooks.min.js?ver=1e58c8c5a32b2e97491080c5b10dc71c
  4. https://static.matomo.org/wp-includes/js/dist/i18n.min.js?ver=30fcecb428a0e8383d3776bcdd3a7834
  5. https://static.matomo.org/wp-content/cache/min/1/f952faf8aaaca9277924c5ac8c47b92a.js
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Image format
There are 25 images that are not using the AVIF, WebP format.
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JavaScript defer
The are 5 javascript resources without the defer attribute.
  1. https://static.matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
  2. https://static.matomo.org/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0
  3. https://static.matomo.org/wp-includes/js/dist/hooks.min.js?ver=1e58c8c5a32b2e97491080c5b10dc71c
  4. https://static.matomo.org/wp-includes/js/dist/i18n.min.js?ver=30fcecb428a0e8383d3776bcdd3a7834
  5. https://static.matomo.org/wp-content/cache/min/1/f952faf8aaaca9277924c5ac8c47b92a.js
DOM size
The DOM size is optimal.
The HTML file has 1342 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://matomo.org/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Apache
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. you@example.com
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1
        Character set
        The webpage has a charset value set.
        UTF-8
        Sitemap
        No sitemaps found.
        Social
        The webpage has 4 social links.
        Content length
        The webpage has 2,774 words.
        Text to HTML ratio
        The text to HTML ratio is under 10%
        The text to HTML ratio is 7%.
        Inline CSS
        The webpage contains inline CSS code.
        1. color: #F38334;
        2. color: #F38334;
        3. color: #333333;
        4. color: #333333;
        5. color: #333333;
        6. color: #333333;
        7. color: #333333;
        8. color: #333333;
        9. color: #333333;
        10. color: #333333;
        11. opacity:0;visibility:hidden;
        12. display:none
        13. background: white; font-size:1px; height: 0; overflow: hidden
        14. font-size: 1px; width: 1px !important; height:1px !important; border:0 !important; line-height: 1px !important; padding: 0 0; min-height:1px !important;
        15. display: none;
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.