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The World's First Comfort Tech Company Backed by Science | Purple
Purple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
https://purple.com/
3 high issues
9.1%
5 medium issues
15.2%
4 low issues
12.1%
21 tests passed
63.6%
0.10 seconds
48.49 kB
54 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 70 characters.
Meta description
The meta description tag is good.
Purple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
Headings
There is no h1 tag on the webpage.
  1. Main navigation
  2. Utility Menu
  3. Sale ends in D : Days H : M : S
  4. Rest Easy With Purple
  5. Experience Our Premium Products
  6. Only Purple Has the GelFlex Grid
  7. Finance your purchase at 0% APR
  8. Have questions? Talk to our Sleep Experts
  9. 20% Off
  10. $500 Off Ascent® Adjustable Base
  11. Save on Guest Room Essentials
  12. Purple Complete Comfort Sheets
  13. Purple TwinCloud Pillow
  14. Maximize Your Comfort
  15. People Love Purple. Period.
  16. Footer menu
  17. Still have questions? Our Sleep Experts are here to help.
  18. Footer Bottom Menu
  1. Upgrade Your Sleep With Purple.
  2. Upgrade Your Sleep With Purple.
  3. Get $400 off The Purple Plus Mattress
  4. Shop Mattresses
  5. Shop Pillows
  6. Shop Sheets
  7. The Purple Harmony™ Pillow
  8. Purple SoftStretch Sheet Set
  9. Purple Pillow®
  10. Double Seat Cushion
  11. Purple Mattress Protector
  1. Sign Up for $50 off Your First Mattress Purchase
Content keywords
The content has relevant keywords.
thesfirstcomfortbypurple
Image keywords
There are 56 images with missing alt attributes.
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SEO friendly URL
The URL is SEO friendly.
https://purple.com/
404 page
The website has 404 error pages.
https://purple.com/404-48dd89fb48a90c1df552271e27ebd765
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. Find Stores
  2. Shop Mattresses
  3. Shop Mattresses
  4. Details
  5. https://purple.com/
  6. https://purple.com/
  7. Mattresses
  8. Shop Mattresses
  9. New NewDay Mattress
  10. Purple Mattress
  11. Purple Plus Mattress
  12. Purple Hybrid Mattress
  13. Hybrid Premier 3 Mattress
  14. Hybrid Premier 4 Mattress
  15. Kid's Purple Mattress
  16. Explore the Grid
  17. Pillows
  18. Shop Pillows
  19. Purple Harmony Pillow
  20. Purple Pillow
  21. Kid's Purple Pillow
  22. Purple TwinCloud Pillow
  23. Purple Cloud Pillow
  24. Purple Pillow Boosters
  25. Shop Bundle
  26. Sheets
  27. Shop Sheets
  28. Purple SoftStretch Sheet Set
  29. Purple Complete Comfort Sheet Set
  30. Kid's Purple Sheets
  31. Purple SoftStretch Pillowcase Set
  32. Purple Complete Comfort Pillowcase Set
  33. Shop Bundle
  34. Bedding
  35. Shop Bedding
  36. Purple Mattress Protector
  37. Sheets
  38. Purple Duvet
  39. Bearaby Weighted Blanket
  40. Purple + Sleepy Jones Pajamas
  41. Shop Bundle
  42. Bed Frames
  43. Shop Bed Frames
  44. Ascent Adjustable Base
  45. Purple Bed Frame
  46. Platform Bed Frame
  47. Shop Ascent
  48. Seat Cushions
  49. Shop Seat Cushions
  50. Ultimate Seat Cushion
  51. Double Seat Cushion
  52. Royal Seat Cushion
  53. Simply Seat Cushion
  54. Portable Seat Cushion
  55. Back Cushion
  56. Shop Bundle
  57. Gifts
  58. Shop All
  59. Purple Harmony™ Pillow
  60. Bearaby Weighted Blanket
  61. Purple Harmony Pillow + SoftStretch Sheets
  62. Purple SoftStretch™ Sheet Set
  63. Double Seat Cushion + Back Cushion
  64. Sale
  65. Shop All
  66. Mattresses
  67. Pillows
  68. Bundles
  69. Ascent® Adjustable Base
  70. Bedding
  71. Why Purple
  72. The GelFlex Grid
  73. About Us
  74. Purple vs Competitors
  75. Track Order
  76. Reviews
  77. Find Stores
  78. https://purple.com/cart
  79. Details
  80. Shop The Purple Plus Mattress
  81. Learn About GelFlex Grid
  82. Shop The Purple Plus Mattress
  83. Shop The Purple Plus Mattress
  84. Learn More
  85. Shop Mattresses
  86. Shop Mattresses
  87. Shop Pillows
  88. Shop Pillows
  89. Shop Sheets
  90. Shop Sheets
  91. Learn More
  92. Learn More
  93. More Details
  94. Find a Purple Showroom
  95. Chat Now
  96. Shop Now
  97. Shop Now
  98. Shop Now
  99. Shop Now
  100. /sheets/complete-comfort-sheets
  101. /sheets/complete-comfort-sheets
  102. /pillows/twin-cloud
  103. /pillows/twin-cloud
  104. View product page
  105. 4.6 (3650)
  106. View product page
  107. View product page
  108. 3.8 (17664)
  109. View product page
  110. View product page
  111. 4.3 (3529)
  112. View product page
  113. View product page
  114. 4.3 (7530)
  115. View product page
  116. Read More Reviews
  117. Mattresses
  118. Bed Frames
  119. Pillows
  120. Bedding
  121. Sheets
  122. Seat Cushions
  123. Squishy
  124. Sale
  125. Bundles
  126. Gifts
  127. Gift Cards
  128. Twin
  129. Twin XL
  130. Full
  131. Queen
  132. King
  133. California King
  134. Split King
  135. Size Guide
  136. Track Your Order
  137. Returns + Exchanges
  138. Warranty
  139. Financing
  140. Extend Protection Plan
  141. Find Stores
  142. Discount Programs
  143. Refer-A-Friend Program
  144. About
  145. The GelFlex Grid
  146. Purple vs Competitors
  147. Press
  148. Careers
  149. Mattress Reviews
  150. Mattress Types
  151. Patents
  152. Videos
  153. Live Chat
  154. Visit Purple
  155. United States - English
  156. Canada - English
  157. Do Not Sell My Personal Information
  158. CA Supply Chain Act
  159. Interest-Based Ads
  160. Terms + Privacy
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://purple.com/themes/custom/themekit/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.10 seconds.
Page size
The size of the HTML webpage is 48,492.00.
HTTP requests
The webpage makes more than 50.00 HTTP requests.
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  31. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  32. https://purple.com/sites/default/files/svg/2021-12/Grid-48.svg
  33. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  34. https://purple.com/sites/default/files/svg/2021-12/Grid-48.svg
  35. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  36. https://purple.com/sites/default/files/svg/2021-12/Feature-Icon-machine-washable-48.svg
  37. https://purple.com/sites/default/files/svg/2021-07/water-resistant.svg
  38. https://purple.com/sites/default/files/svg/2021-09/phone-icon.svg
  39. https://purple.com/sites/default/files/svg/2021-09/chat-icon.svg
  40. https://purple.com/sites/default/files/svg/2022-06/Location-White-48.svg
  41. https://seal-utah.bbb.org/seals/gray-seal-200-42-whitetxt-bbb-90015217.png
Image format
There are 67 images that are not using the AVIF, WebP format.
  1. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-08/live-demo-icon-20.png?itok=WLkcBUFn
  2. https://purple.com/themes/custom/themekit/assets/images/branding/2020_PurpleLogo_white.png
  3. https://purple.com/themes/custom/themekit/assets/images/branding/2020_PurpleLogo_white.png
  4. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_newday.jpg?itok=CQfL-oUF
  5. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_purple.jpg?itok=1USKbLLm
  6. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_purple_plus.jpg?itok=wCvkVfxf
  7. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_hybrid.jpg?itok=HYNmN1kJ
  8. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_hybrid_premier_3.jpg?itok=bj42-qUz
  9. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_hybrid_premier_4.jpg?itok=_3C8rtCs
  10. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/nav_mattresses_kid.jpg?itok=8VOwNedq
  11. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2022-01/Web-Purple_Complete%2520Comfort_Day1_0571_V1.JPG?itok=tvVtsUDg
  12. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_PillowToolkit_HarmonyStandardMid_018.PNG?itok=0KkLeEKN
  13. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_PillowToolkit_PurplePillow_0039.PNG?itok=BktTwTOe
  14. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_PillowToolkit_PurplePillowKids_0054.PNG?itok=_oyuasOB
  15. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-01/Web-20210825_Purple_TwinCloud_0007_pink.JPG?itok=prKzCwZd
  16. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_070121_130.JPG?itok=zXv50Xq8
  17. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-20210528_Purple_Sheets_10937.PNG?itok=fUocgR1y
  18. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2022-04/Web-20211020_Purple_Holiday_3465.JPG?itok=v9vPEEe7
  19. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-03/Web-grey_kids_sheet_5_4_desktop.JPG?itok=Jz_t3X0o
  20. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_Complete%2520Comfort_Day3_0959.JPG?itok=cHsBgXUO
  21. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/blue_kids_sheet_5_4_mobile.jpg?itok=BSAUaz8Z
  22. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/Web-Purple_Complete%2520Comfort_Day3_0967_V3.JPG?itok=mh1yiW4i
  23. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/Web-Purple_Complete%2520Comfort_Day3_0961.JPG?itok=fe1bf0Yi
  24. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2022-05/1600px-20211001_Purple_BlackFriday_CyberMonday_7833.JPG?itok=OycxXoni
  25. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-20210409_Purple_SCC_ProductExpansion_Canada_2297.JPG?itok=fPO2rl0s
  26. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-Purple_Complete-Comfort_Day3_0857-Ret.JPG?itok=DddDOi5m
  27. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-bed_frames_duvet_product_card_desktop.JPG?itok=_mqhsNGK
  28. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-03/Web-product_card_bearaby_asteroid_grey.JPG?itok=7pdtaA-K
  29. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-bedding_purple_sleepy_jones_pajamas_product_card_desktop.JPG?itok=QOr593MQ
  30. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2022-04/Web-20211208_Purple_Q1_Promos_3903_V1.JPG?itok=b2MjACuF
  31. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/ascent-gallery-01-queen-mobile.jpg?itok=1rVRIO2S
  32. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/bedframe-gallery-01-queen-stone-mobile.jpg?itok=Hd0mRdJv
  33. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-04/platform-gallery-01-mobile.jpg?itok=eWitXa13
  34. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2022-10/Web-0220912_Purple_Hybrid3_Ascent.JPG?itok=u7ZjXdsd
  35. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-ultimate-gallery-01-45.JPG?itok=n7J17UrR
  36. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-double-gallery-01-45.JPG?itok=yVbLWf4s
  37. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-royal-gallery-01-45.JPG?itok=pJN6UK-_
  38. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-simply-gallery-01-45.JPG?itok=coyrtB4K
  39. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-portable-gallery-01-45.JPG?itok=TU6nw7Q1
  40. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-back-gallery-01-45.JPG?itok=rQHdT9lS
  41. https://purple.com/sites/default/files/styles/2x_small_5_4/public/2021-12/Web-20211208_Purple_Q1_Promos_3950.JPG?itok=98QEk5MG
  42. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-02/Web-20211001_Purple_BlackFriday_CyberMonday_7638.JPG?itok=zEFU655p
  43. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-03/Web-Couch%2520Reading_1000x1067.JPG?itok=ujceTNBI
  44. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-20210930_Purple_BlackFriday_CyberMonday_6203.JPG?itok=_rV9lvmg
  45. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2021-12/Web-20200813_Purple_2575.JPG?itok=URCdD9fA
  46. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-06/Web-20210512_Purple_SeatCushions_8440.JPG?itok=5uegUZuw
  47. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-05/Web-20211022_Purple_Holiday_1017.JPG?itok=wwioP-LC
  48. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-02/Web-20210930_Purple_BlackFriday_CyberMonday_6270.JPG?itok=Ib9fyM4L
  49. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-02/Web-20210617_PURPLE2707_v2.JPG?itok=3iSH6CMb
  50. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-10/Web-0220912_Purple_Hybrid3_Ascent_4x5.JPG?itok=ihOZJXvY
  51. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-02/Web-Purple_PillowToolkit_Day3_0664.PNG?itok=2z5U3yh-
  52. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 9'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  53. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 9'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  54. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  55. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  56. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  57. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  58. https://purple.com/sites/default/files/styles/2x_small_1_1/public/2022-07/Customer-Care-Profile-Block.jpg?itok=mS5-jd6O
  59. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 5 4'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  60. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 5 4'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  61. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 5 4'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  62. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 5 4'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  63. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  64. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  65. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  66. data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 4 5'%3E%3Crect fill-opacity='0' x='0' y='0' width='100%25' height='100%25'/%3E%3C/svg%3E
  67. https://seal-utah.bbb.org/seals/gray-seal-200-42-whitetxt-bbb-90015217.png
JavaScript defer
The are 7 javascript resources without the defer attribute.
  1. https://purple.com/cdn-cgi/apps/head/ChcpfiDOh_XgY5g-o59JfVerdO8.js
  2. https://cdn.yottaa.com/rapid.min.6.1.0.js?key=_8i9AtXN-Xxjzg
  3. https://purple.com/sites/default/files/js/js_X6l7fG_FLab5sq3v5WskvZXr-YMdjd14ztF991StbAM.js
  4. https://tags.tiqcdn.com/utag/purple/main/prod/utag.js
  5. https://purple.com/libraries/vanilla-lazyload/lazyload.min.js?v=17.5.0
  6. https://purple.com/sites/default/files/js/js_QKuG5kKeBGyWeYAiQHD_Jj-kU6aV8DaJXr1dn7nd_Jk.js
  7. https://purple.com/sites/default/files/js/js_nsys-89dNvk0oxChEpf1h8Ddmg3wI-LjgSGklsUcnRw.js
DOM size
There are more than 1,500 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://purple.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage has 9 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1.0
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      The website has sitemaps.
      1. https://purple.com/sitemap.xml
      2. https://purple.com/stores/sitemap.xml
      Social
      The webpage has 4 social links.
      Content length
      The webpage has 2,284 words.
      Text to HTML ratio
      The text to HTML ratio is under 10%
      The text to HTML ratio is 4%.
      Inline CSS
      The webpage contains inline CSS code.
      1. mask-type:alpha
      2. mask-type:alpha
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.