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Segment
Platform
Segment.com is a customer data platform designed to help businesses collect, clean, and control customer data. It consolidates all of a company's customer data in one place, so that it can be used to send automated messages, create personalised experiences and gain deeper insights into customer behaviour. Segment.com also provides an easy-to-use API, so that developers can quickly and easily integrate customer data into their applications. With its powerful analytics tools, Segment.com helps businesses easily analyse customer behaviour, understand trends and make data-driven decisions. It's the perfect solution for businesses looking to gain deeper insights into their customers and tailor their services to meet their needs.
Prevent bad data by enforcing common data standards across your company. Get visibility into your data and ensure it meets strict privacy standards. Say goodbye to tedious integrations.sourceforge.netWith Segment, you can use one API to unlock over 300 tools for advertising, email, analytics, data warehousing, and more.
Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to get to the next level. It doesn't work unless everyone is bought in.forcemanagement.comSegment provides the data platform to add intelligence to Twilio’s digital engagement channels, which currently power one trillion interactions per year.
Related: If you’re ready to start implementing Segment.com, make sure to download our Segment.com Quickstart Checklist which will give you an easy to follow checklist to save you time and resources.rubenugarte.comSegment can also be used to load marketing pixels for advertising platforms like Facebook Ads, Google Adwords and Adroll.
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EncryptedSite is Encrypted
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CountryHosted in United States
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CityBoardman, Oregon
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Latitude\Longitude45.8491 / -119.714 Google Map
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Traffic rank#2,093 Site Rank
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Site age26 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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Founded2012
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HeadquartersSan Francisco
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PresidentIlya Volodarsky
Traffic rank
#2,093
#2,093
Site age
26 yrs
26 yrs
Location
United States
United States
Popular Questions for Segment
Newest job postings for Segment
via Ryder Jobs
schedule_type: Full-time
Current Employees:
If you are a current employee at Ryder (not a Contractor or temporary employee through a staffing agency), please click here (http://wd5.myworkday.com/ryder/d/task/1422$3.htmld) to log in to Workday to apply using the internal application process...
_Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)_
You are the driving force behind our company.
Start your
Current Employees:
If you are a current employee at Ryder (not a Contractor or temporary employee through a staffing agency), please click here (http://wd5.myworkday.com/ryder/d/task/1422$3.htmld) to log in to Workday to apply using the internal application process...
_Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)_
You are the driving force behind our company.
Start your career with Ryder today!
SUMMARY
The position would be responsible for supporting the development of marketing plans with comprehensive go-to-market (GTM) strategies and tactics for the assigned segment's product portfolios. The role works in partnership with the business to develop strategy for specific markets, verticals and products. Plans include fully integrated executions in digital, advertising, content, events and earned media. Plans are developed on a foundation of internal and external insights and include well thought-out marketing strategies with clearly defined market goals and financial objectives
REMOTE work from HOME
ESSENTIAL FUNCTIONS
Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting as well as uncover methods to increase lead generation and revenue opportunities with existing customers
Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
Lead the development of product and vertical marketing plans
Work with the Events team to develop trade show strategies and support the development of all marketing components
Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants
ADDITIONAL RESPONSIBILITIES
Performs other duties as assigned
EDUCATION
Bachelor's degree marketing or business management.
EXPERIENCE
Five (5) years or more experience marketing with some level of strategic responsibility
Five (5) years or more experience in managing marketing campaigns
Five (5) years or more experience working with cross functional teams
SKILLS
. Verbal and written communications skills
. Power point presentation creative development
. Ability to work independently
. Provide excellent service to business unit leaders
KNOWLEDGE
Proficient in Microsoft Office environment; intermediate level.
LICENSES
TRAVEL
10-20%
Applicants from California, Colorado, New York City, and Washington :
Salary is determined based on internal equity; internal salary ranges; market
data/ranges; applicant’s skills; prior relevant experience; certain degrees or
certifications, etc. The salary for this position ranges from $80K to $100K
Ryder offers comprehensive health and welfare benefits, to include medical,
prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged 401(k) retirement savings plan
Job Category: Segment Marketing
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
_Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)_
#wd Show more details...
If you are a current employee at Ryder (not a Contractor or temporary employee through a staffing agency), please click here (http://wd5.myworkday.com/ryder/d/task/1422$3.htmld) to log in to Workday to apply using the internal application process...
_Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)_
You are the driving force behind our company.
Start your career with Ryder today!
SUMMARY
The position would be responsible for supporting the development of marketing plans with comprehensive go-to-market (GTM) strategies and tactics for the assigned segment's product portfolios. The role works in partnership with the business to develop strategy for specific markets, verticals and products. Plans include fully integrated executions in digital, advertising, content, events and earned media. Plans are developed on a foundation of internal and external insights and include well thought-out marketing strategies with clearly defined market goals and financial objectives
REMOTE work from HOME
ESSENTIAL FUNCTIONS
Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting as well as uncover methods to increase lead generation and revenue opportunities with existing customers
Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
Lead the development of product and vertical marketing plans
Work with the Events team to develop trade show strategies and support the development of all marketing components
Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants
ADDITIONAL RESPONSIBILITIES
Performs other duties as assigned
EDUCATION
Bachelor's degree marketing or business management.
EXPERIENCE
Five (5) years or more experience marketing with some level of strategic responsibility
Five (5) years or more experience in managing marketing campaigns
Five (5) years or more experience working with cross functional teams
SKILLS
. Verbal and written communications skills
. Power point presentation creative development
. Ability to work independently
. Provide excellent service to business unit leaders
KNOWLEDGE
Proficient in Microsoft Office environment; intermediate level.
LICENSES
TRAVEL
10-20%
Applicants from California, Colorado, New York City, and Washington :
Salary is determined based on internal equity; internal salary ranges; market
data/ranges; applicant’s skills; prior relevant experience; certain degrees or
certifications, etc. The salary for this position ranges from $80K to $100K
Ryder offers comprehensive health and welfare benefits, to include medical,
prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged 401(k) retirement savings plan
Job Category: Segment Marketing
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
_Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)_
#wd Show more details...
via LinkedIn
posted_at: 14 days agoschedule_type: Full-time
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.
Director... Segment Marketing
Do you love travel and want an opportunity
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.
Director... Segment Marketing
Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for an experienced senior lifecycle marketing leader with specific expertise in retention and churn, ideally including working on subscription businesses, that includes predictive models and investing based on customer LTV across channels. This is a critical role and is at the Director level. We are looking for someone with excellent analytical, project management, and communication skills. We are seeking someone who is highly innovative and will champion change, working on targeted,engaging campaignsacross Email, In Product, Push, and SMS. This role will have dedicated resources but cross functional cooperation with a broader team will be critical to success.
What You'll Do
• Own the overall strategy and suite of tactics needed to drive churn reduction including leading the charge to create new capabilities against aggressive business goals
• Have primary responsibility for program KPI’s
• Seek specific opportunities to enhance the traveler experience preventing churn and ensuring retentionthrough driving new efforts that are based on data and analytical insights
• Create and drive forward a prioritized development roadmap & backlog from a business perspective in partnership with product and tech counterparts
• Project manage the delivery of new communications and improvements to existing programs - the role is focused on the strategic and analytical side of campaign planning as well as execution and involves working with, where appropriate, Product, Engineering, Operations, and other Marketing teams
• Ensure stakeholder alignment, technical & creative briefing, pre-launch UAT, launch & MVT testing (both self-serve and through MarTech)
• Understand the performance trend of these efforts, actively seek out improvements and deliver on recommendations
• Work closely with Analytics, Loyalty, Lifecycle, App, and Campaign Monitoring teams to identify opportunities to integrate with other efforts that may overlap or complement this initiative
• Communicate the strategic vision, project progress and performance of the programs to senior stakeholders in a clear, structured and succinct manner
• Work across a number of brands within the Expedia portfoliocollaborating with multiple teams and managing multiple stakeholders to ensure visibility and brand alignment
• Build and lead a team of marketing managers and campaign owners
Who You Are
• Bachelor's degree in Marketing, Business, or related field, or equivalent related professional experience; Graduate degree a plus
• At least10 years' experience in a hands-on and progressing to leadership roles in email / digital marketing role, preferably in the e-commerce and/or online marketing space with specific experience in retention based on predictive efforts
• Specific experience with using LTV to determine marketing investment
• Experience in customer journeys, utilizing data and customer behavior to design automated journeys
• Experience working with technology platforms and technology teams
• Strong analytical skills and exposure to multivariate testing techniques
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
• Knowledge of customer databases, loyalty programs, HTML and/or travel industry experience a plus
• Proficient in the use of Microsoft PowerPoint, Excel, and Word
• Experience with Jira, Trello and Tableau, Salesforce or other email marketing and campaign management tools are all a plus
The total cash range for this position in New York City is $196,000 to $274,500. Employees in this role have the potential to increase their pay up to $313,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in West Hollywood is $184,500 to $258,000. Employees in this role have the potential to increase their pay up to $295,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $184,500 to $258,000. Employees in this role have the potential to increase their pay up to $295,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Seattle is $184,500.00 to $258,000.00. Employees in this role have the potential to increase their pay up to $295,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization Show more details...
Director... Segment Marketing
Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for an experienced senior lifecycle marketing leader with specific expertise in retention and churn, ideally including working on subscription businesses, that includes predictive models and investing based on customer LTV across channels. This is a critical role and is at the Director level. We are looking for someone with excellent analytical, project management, and communication skills. We are seeking someone who is highly innovative and will champion change, working on targeted,engaging campaignsacross Email, In Product, Push, and SMS. This role will have dedicated resources but cross functional cooperation with a broader team will be critical to success.
What You'll Do
• Own the overall strategy and suite of tactics needed to drive churn reduction including leading the charge to create new capabilities against aggressive business goals
• Have primary responsibility for program KPI’s
• Seek specific opportunities to enhance the traveler experience preventing churn and ensuring retentionthrough driving new efforts that are based on data and analytical insights
• Create and drive forward a prioritized development roadmap & backlog from a business perspective in partnership with product and tech counterparts
• Project manage the delivery of new communications and improvements to existing programs - the role is focused on the strategic and analytical side of campaign planning as well as execution and involves working with, where appropriate, Product, Engineering, Operations, and other Marketing teams
• Ensure stakeholder alignment, technical & creative briefing, pre-launch UAT, launch & MVT testing (both self-serve and through MarTech)
• Understand the performance trend of these efforts, actively seek out improvements and deliver on recommendations
• Work closely with Analytics, Loyalty, Lifecycle, App, and Campaign Monitoring teams to identify opportunities to integrate with other efforts that may overlap or complement this initiative
• Communicate the strategic vision, project progress and performance of the programs to senior stakeholders in a clear, structured and succinct manner
• Work across a number of brands within the Expedia portfoliocollaborating with multiple teams and managing multiple stakeholders to ensure visibility and brand alignment
• Build and lead a team of marketing managers and campaign owners
Who You Are
• Bachelor's degree in Marketing, Business, or related field, or equivalent related professional experience; Graduate degree a plus
• At least10 years' experience in a hands-on and progressing to leadership roles in email / digital marketing role, preferably in the e-commerce and/or online marketing space with specific experience in retention based on predictive efforts
• Specific experience with using LTV to determine marketing investment
• Experience in customer journeys, utilizing data and customer behavior to design automated journeys
• Experience working with technology platforms and technology teams
• Strong analytical skills and exposure to multivariate testing techniques
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
• Knowledge of customer databases, loyalty programs, HTML and/or travel industry experience a plus
• Proficient in the use of Microsoft PowerPoint, Excel, and Word
• Experience with Jira, Trello and Tableau, Salesforce or other email marketing and campaign management tools are all a plus
The total cash range for this position in New York City is $196,000 to $274,500. Employees in this role have the potential to increase their pay up to $313,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in West Hollywood is $184,500 to $258,000. Employees in this role have the potential to increase their pay up to $295,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $184,500 to $258,000. Employees in this role have the potential to increase their pay up to $295,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Seattle is $184,500.00 to $258,000.00. Employees in this role have the potential to increase their pay up to $295,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization Show more details...
via Salary.com
schedule_type: Full-time
Come join our Goddard Systems, LLC (GSL) corporate team! We are a great place to work and offer many employee-friendly perks and benefits. GSL is an innovative franchisor that supports The Goddard School franchise (over 550 schools) which delivers a high-quality, play-based learning program to families all over the United States. Our successful franchise business model supports franchisees... through partnerships with teams of seasoned professionals
Come join our Goddard Systems, LLC (GSL) corporate team! We are a great place to work and offer many employee-friendly perks and benefits. GSL is an innovative franchisor that supports The Goddard School franchise (over 550 schools) which delivers a high-quality, play-based learning program to families all over the United States. Our successful franchise business model supports franchisees... through partnerships with teams of seasoned professionals who draw over 30 years of business, marketing, IT, franchise, finance, and education experience. Because of this, The Goddard School has grown into an institution that parents and families trust, reaching more than 70,000 students in 38 states – and growing.
Summary
Goddard Systems, Inc. (GSI), the franchisor of The Goddard School® preschools, is consistently named one of the top childcare franchises in the United States. Franchise Business Review, a third-party market research firm that provides rankings for franchise companies based solely on actual franchisee satisfaction and performance, has named it the No. 1 franchise in the education category. GSI currently licenses more than 580 Schools that serve more than 75,000 students in 38 states.
GSI seeking a Lead Customer Relationship and Insights who will be responsible for developing and driving the strategy and direction of expanding digital engagement, owned marketing channels, and the voice of our customers. The lead/senior-level manager will inspire, motivate, and mentor a growing team to execute, analyze, and optimize multi-channel strategies and best practices that maximize retention and growth for our families and franchisees.
Job Responsibilities
• Coach and mentor a team of 3 direct reporting, focused on their growth and development opportunities
• Oversee and manage both National and Local schools owned strategy support for the website, SMS, and Email and marketing automation
• Own, develop and monitor key family metrics such as the voice of the customer, customer feedback, ratings & reviews, LTV, etc., while partnering with stakeholders to treat fluctuations as needed; you will work with our analytical partners to identify high-value actions and reinforce them throughout the customer journey.
• Create family relationship management campaigns that aim to increase customer loyalty by developing and executing advanced reporting and CRM segmentation strategies to improve LTV, including but not limited to Welcome, reactivation, and abandon series.
• Develop and enhance our current website content strategies to have increased engaging content for new and current families that showcases Goddard as a thought leader in the young child development education space. Including digital community within our platforms
• Concept and execute our family segmentation strategy; you will identify key segments that differentiate families based on behaviors, preferences, and motivations, and present customer insights.
• Advance our current customer insights and reporting by leveraging tools like Medallia to appreciate the voice of the customer, then leverage these insights in partnership with the brand to enhance the experience of our families through content strategies and technology advancements
• Oversee Budget and agency relationships/contracts for email, SMS, and Customer insights suppliers (Adobe, Marketo, Jeto, Vibes, Medallia, and Customer insight agency).
• Utilization of best practices and industry trends as well as the identification of emerging technology.
Job Requirements
• Bachelor`s Degree with 8-9 years of work experience in customer marketing and analytic
• Strong communicator with excellent verbal and written presentation skills
• Experience with analytical and CRM database tools
• Strong interpersonal, partnership, and management skills
• Superb project management skills including excellent multi-tasking, prioritization and organization skills
• Proven track record of developing successful campaigns
• Able to work well under time constraints, possesses a strong detail orientation and solid organizational skills
• Strong presentation skills and comfort level in presenting to senior management
• Previous management experience is required, including managing a team and developing talent
• Advanced Microsoft Excel and Office skills
• Working knowledge of SQL or other database querying languages
Skill, Abilities & Other Attributes
• Experience with Excel, Word, PowerPoint
• Detail Oriented
• Data/system knowledgeable/savvy
• Strong communication and leadership skills
• Demonstrated analytical strength
• Strong time management, problem-solving, planning, and organization skills to work on multiple projects for success in a results-oriented environment.
• The ability to be self-motivated and to work independently.
#LI-Hybrid Show more details...
Summary
Goddard Systems, Inc. (GSI), the franchisor of The Goddard School® preschools, is consistently named one of the top childcare franchises in the United States. Franchise Business Review, a third-party market research firm that provides rankings for franchise companies based solely on actual franchisee satisfaction and performance, has named it the No. 1 franchise in the education category. GSI currently licenses more than 580 Schools that serve more than 75,000 students in 38 states.
GSI seeking a Lead Customer Relationship and Insights who will be responsible for developing and driving the strategy and direction of expanding digital engagement, owned marketing channels, and the voice of our customers. The lead/senior-level manager will inspire, motivate, and mentor a growing team to execute, analyze, and optimize multi-channel strategies and best practices that maximize retention and growth for our families and franchisees.
Job Responsibilities
• Coach and mentor a team of 3 direct reporting, focused on their growth and development opportunities
• Oversee and manage both National and Local schools owned strategy support for the website, SMS, and Email and marketing automation
• Own, develop and monitor key family metrics such as the voice of the customer, customer feedback, ratings & reviews, LTV, etc., while partnering with stakeholders to treat fluctuations as needed; you will work with our analytical partners to identify high-value actions and reinforce them throughout the customer journey.
• Create family relationship management campaigns that aim to increase customer loyalty by developing and executing advanced reporting and CRM segmentation strategies to improve LTV, including but not limited to Welcome, reactivation, and abandon series.
• Develop and enhance our current website content strategies to have increased engaging content for new and current families that showcases Goddard as a thought leader in the young child development education space. Including digital community within our platforms
• Concept and execute our family segmentation strategy; you will identify key segments that differentiate families based on behaviors, preferences, and motivations, and present customer insights.
• Advance our current customer insights and reporting by leveraging tools like Medallia to appreciate the voice of the customer, then leverage these insights in partnership with the brand to enhance the experience of our families through content strategies and technology advancements
• Oversee Budget and agency relationships/contracts for email, SMS, and Customer insights suppliers (Adobe, Marketo, Jeto, Vibes, Medallia, and Customer insight agency).
• Utilization of best practices and industry trends as well as the identification of emerging technology.
Job Requirements
• Bachelor`s Degree with 8-9 years of work experience in customer marketing and analytic
• Strong communicator with excellent verbal and written presentation skills
• Experience with analytical and CRM database tools
• Strong interpersonal, partnership, and management skills
• Superb project management skills including excellent multi-tasking, prioritization and organization skills
• Proven track record of developing successful campaigns
• Able to work well under time constraints, possesses a strong detail orientation and solid organizational skills
• Strong presentation skills and comfort level in presenting to senior management
• Previous management experience is required, including managing a team and developing talent
• Advanced Microsoft Excel and Office skills
• Working knowledge of SQL or other database querying languages
Skill, Abilities & Other Attributes
• Experience with Excel, Word, PowerPoint
• Detail Oriented
• Data/system knowledgeable/savvy
• Strong communication and leadership skills
• Demonstrated analytical strength
• Strong time management, problem-solving, planning, and organization skills to work on multiple projects for success in a results-oriented environment.
• The ability to be self-motivated and to work independently.
#LI-Hybrid Show more details...
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