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Skilljar
Software company in Seattle, Washington
Skilljar is an online platform that helps businesses create and deliver customer training programs. With its user-friendly interface and customizable features, Skilljar allows companies to easily build engaging courses and track learners' progress. The website offers a range of tools for course creation, certification, and analytics to measure the impact of training programs. Skilljar aims to improve customer satisfaction and retention by empowering companies to provide their customers with valuable learning resources. Overall, Skilljar is a comprehensive solution for businesses looking to enhance their customer training initiatives.
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EncryptedSite is Encrypted
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CountryHosted in United States
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Latitude\Longitude37.751 / -97.822 Google Map
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Traffic rank#57,511 Site Rank
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Site age12 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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Address720 Olive Way #700, Seattle, WA 98101
Traffic rank
#57,511
#57,511
Site age
12 yrs
12 yrs
Location
United States
United States
Popular Questions for Skilljar
Newest job postings for Skilljar
via Built In Seattle
schedule_type: Full-timesalary: 120K–169K a yearwork_from_home: 1
Skilljar is helping millions of people around the world gain job-relevant skills in a constantly evolving economy. We’re delivering business outcomes for our customers, innovating in an exciting new category, and driving impact to narrow the global skills gap!
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for
Skilljar is helping millions of people around the world gain job-relevant skills in a constantly evolving economy. We’re delivering business outcomes for our customers, innovating in an exciting new category, and driving impact to narrow the global skills gap!
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for an experienced practitioner, who possesses a strong understanding of account-based (ABX) approaches, pipeline velocity, digital marketing, content marketing, and effective campaign reporting and analysis.
The successful candidate will develop and implement the multi-channel acquisition marketing strategy, understand the customer lifecycle and buyer's journey, and drive programs to progress that journey. You’ll be hands-on and have a broad scope of responsibility, supervising a range of channels, campaigns, and activities that drive demand. Plus you'll have opportunities to build creatively, learn new skills, and stretch yourself at a scaling company.
You Will:
• Design and implement integrated and target ABX campaigns, across email, digital, nurture programs, live and virtual event experiences (field events) to meet identified lead and pipeline targets. You will own these programs, including the strategy and execution.
• Lead a team of marketers that drive pipeline generation across channels, as well as new and existing business.
• Align GTM functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement.
• Effectively leverage insight on personas (buying process, media consumption) to develop successful campaigns.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers’ journey.
• Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks.
• Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact.
• Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion.
• Evaluate, select, and lead outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts and designers.
You Have:
• 7-10 years experience designing and implementing B2B SaaS demand generation programs for mid-market and Enterprise accounts (200-5000+ EE), and at least 5 years managing a team.
• A deep understanding of the marketing funnel and have implemented successful ABX/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey.
• Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs.
• Succeeded in a horizontal ICP (ideally to Revenue buying center) with multi-persona, multi-use case messaging.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Great budget management and focus on value to improve our digital spend and optimize our marketing mix.
• Seasoned project management skills to effectively manage multiple projects with com timelines and prioritize tasks effectively.
• An entrepreneurial mentality about creating an engine that will drive growth for the company.
• Hands-on experience with marketing automation, CRM, ABM, and other key marketing software - preferably Hubspot, Salesforce, and 6sense.
• Excellent verbal and written communication skills.
• Bachelor’s degree in a related field or equivalent years of proven experience required.
Don’t meet every requirement? At Skilljar, we are committed to building a team that embraces a variety of backgrounds, experiences, perspectives, and skills. Even if your previous experience doesn’t perfectly match the job qualifications listed, we encourage you to apply.
Skilljar Base Pay Philosophy:
At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options, and a bonus. Below is the base salary range for this role:
San Francisco Bay Area: $132,000 - $169,000
Seattle, Portland OR, Austin TX, Denver CO, Other CA, NYC Metro Area, Chicago, Washington D.C.: $120,000 - $165,000
Other Remote US: $120,000 - $155,000
Our Benefits:
• Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance.
• Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
• Paid Parental Leave: For our employees starting or growing their families, Skilljar offers paid parental leave for both birthing and non-birthing parents.
• Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401(k) savings plan, stock options, and access to an Employee Assistance Program.
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company
Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.
We are a team of forward-thinking, dedicated Skillets with startup drive and passion for education. Founded in Seattle, Skilljar is now a fully distributed company that exclusively hires in Washington, Oregon, California, Arizona, Colorado, Utah, Idaho, Illinois, Texas, Georgia, Florida, Missouri, Montana, North Carolina, New York and Virginia.
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.
#LI-Remote Show more details...
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for an experienced practitioner, who possesses a strong understanding of account-based (ABX) approaches, pipeline velocity, digital marketing, content marketing, and effective campaign reporting and analysis.
The successful candidate will develop and implement the multi-channel acquisition marketing strategy, understand the customer lifecycle and buyer's journey, and drive programs to progress that journey. You’ll be hands-on and have a broad scope of responsibility, supervising a range of channels, campaigns, and activities that drive demand. Plus you'll have opportunities to build creatively, learn new skills, and stretch yourself at a scaling company.
You Will:
• Design and implement integrated and target ABX campaigns, across email, digital, nurture programs, live and virtual event experiences (field events) to meet identified lead and pipeline targets. You will own these programs, including the strategy and execution.
• Lead a team of marketers that drive pipeline generation across channels, as well as new and existing business.
• Align GTM functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement.
• Effectively leverage insight on personas (buying process, media consumption) to develop successful campaigns.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers’ journey.
• Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks.
• Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact.
• Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion.
• Evaluate, select, and lead outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts and designers.
You Have:
• 7-10 years experience designing and implementing B2B SaaS demand generation programs for mid-market and Enterprise accounts (200-5000+ EE), and at least 5 years managing a team.
• A deep understanding of the marketing funnel and have implemented successful ABX/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey.
• Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs.
• Succeeded in a horizontal ICP (ideally to Revenue buying center) with multi-persona, multi-use case messaging.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Great budget management and focus on value to improve our digital spend and optimize our marketing mix.
• Seasoned project management skills to effectively manage multiple projects with com timelines and prioritize tasks effectively.
• An entrepreneurial mentality about creating an engine that will drive growth for the company.
• Hands-on experience with marketing automation, CRM, ABM, and other key marketing software - preferably Hubspot, Salesforce, and 6sense.
• Excellent verbal and written communication skills.
• Bachelor’s degree in a related field or equivalent years of proven experience required.
Don’t meet every requirement? At Skilljar, we are committed to building a team that embraces a variety of backgrounds, experiences, perspectives, and skills. Even if your previous experience doesn’t perfectly match the job qualifications listed, we encourage you to apply.
Skilljar Base Pay Philosophy:
At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options, and a bonus. Below is the base salary range for this role:
San Francisco Bay Area: $132,000 - $169,000
Seattle, Portland OR, Austin TX, Denver CO, Other CA, NYC Metro Area, Chicago, Washington D.C.: $120,000 - $165,000
Other Remote US: $120,000 - $155,000
Our Benefits:
• Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance.
• Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
• Paid Parental Leave: For our employees starting or growing their families, Skilljar offers paid parental leave for both birthing and non-birthing parents.
• Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401(k) savings plan, stock options, and access to an Employee Assistance Program.
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company
Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.
We are a team of forward-thinking, dedicated Skillets with startup drive and passion for education. Founded in Seattle, Skilljar is now a fully distributed company that exclusively hires in Washington, Oregon, California, Arizona, Colorado, Utah, Idaho, Illinois, Texas, Georgia, Florida, Missouri, Montana, North Carolina, New York and Virginia.
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.
#LI-Remote Show more details...
via Seattle, WA - Geebo
posted_at: 1 day agoschedule_type: Full-timesalary: 20–28 an hour
We're looking for a motivated, process-oriented self-starter who is comfortable wearing multiple hats and thrives in a dynamic environment. You must be nimble, highly-collaborative, and able to think on your feet. This is a great opportunity to join a rapidly accelerating growth-stage startup that has hundreds of Fortune 1000, mid-market and SMB clients on its roster. Are you:
A leader; you... inspire your team, as well as of cross-functional stakeholders.
We're looking for a motivated, process-oriented self-starter who is comfortable wearing multiple hats and thrives in a dynamic environment. You must be nimble, highly-collaborative, and able to think on your feet. This is a great opportunity to join a rapidly accelerating growth-stage startup that has hundreds of Fortune 1000, mid-market and SMB clients on its roster. Are you:
A leader; you... inspire your team, as well as of cross-functional stakeholders. A coach; you care deeply about the success of your reps and managers providing mentorship in a way that shows no task is too small for you. A quantitative process thinker; you recognize the importance of using numbers to make decisions, are comfortable testing/optimizing, see productivity as a combination of process/technology, and understand how to successfully implement campaigns/programs A communicator; you're authentic, an expert at addressing issues in a way that leads to increased engagement, and you're great at celebrating wins/progress An executor; you have a bias for action and are known for proactively solving problems. Would you like to be responsible for:
Recruit, manage, train, and retain a high performing team of Account Executives focused on the mid-market Empowering your direct reports to succeed through training & motivation Identifying strengths and weaknesses in your direct reports, and coaching appropriately Giving actionable steps to improve and track progress across weekly 1:
1s with your direct reports Joining calls and helping Account Executives remove barriers, while improving their prospect and deal management Set and meet Key Performance Indicators and Objectives and Key Results with the Sales leadership team Provide support for escalations and participate directly in complex sales situations and negotiations - drive the business, not just report on the business Support annual business planning process, including development of go-to-market business plans and territory/comp/quota planning The ideal candidate will have:
5
year track record of managing a mid-market B2B SaaS sales team and meeting/exceeding individual and team goals Passion that elevates and inspires when leading the team including hiring, managing performance and developing skill set of direct reports Active listening and information gathering skills to understand customer needs Strong virtual customer-facing and presentation skills with the ability to establish credibility with executives by showing confidence in evangelizing and selling Skilljar. Experience negotiating and navigating contracts and legal discussions with mid-market customers Confident, professional, and effective communicator (both verbally and in written form) that can work with all levels and departments in an organization and get his/her point across in a concise, articulate, and congenial way. Highly proficient in Salesforce, Powerpoint and Excel Ability to handle ambiguity and change - high growth startup experience strongly preferred. Excellent verbal and written communication skills. US work authorization and criminal background check are required.
Salary Range:
$250K -- $500K+
Minimum Qualification
SalesEstimated Salary: $20 to $28 per hour based on qualifications Show more details...
A leader; you... inspire your team, as well as of cross-functional stakeholders. A coach; you care deeply about the success of your reps and managers providing mentorship in a way that shows no task is too small for you. A quantitative process thinker; you recognize the importance of using numbers to make decisions, are comfortable testing/optimizing, see productivity as a combination of process/technology, and understand how to successfully implement campaigns/programs A communicator; you're authentic, an expert at addressing issues in a way that leads to increased engagement, and you're great at celebrating wins/progress An executor; you have a bias for action and are known for proactively solving problems. Would you like to be responsible for:
Recruit, manage, train, and retain a high performing team of Account Executives focused on the mid-market Empowering your direct reports to succeed through training & motivation Identifying strengths and weaknesses in your direct reports, and coaching appropriately Giving actionable steps to improve and track progress across weekly 1:
1s with your direct reports Joining calls and helping Account Executives remove barriers, while improving their prospect and deal management Set and meet Key Performance Indicators and Objectives and Key Results with the Sales leadership team Provide support for escalations and participate directly in complex sales situations and negotiations - drive the business, not just report on the business Support annual business planning process, including development of go-to-market business plans and territory/comp/quota planning The ideal candidate will have:
5
year track record of managing a mid-market B2B SaaS sales team and meeting/exceeding individual and team goals Passion that elevates and inspires when leading the team including hiring, managing performance and developing skill set of direct reports Active listening and information gathering skills to understand customer needs Strong virtual customer-facing and presentation skills with the ability to establish credibility with executives by showing confidence in evangelizing and selling Skilljar. Experience negotiating and navigating contracts and legal discussions with mid-market customers Confident, professional, and effective communicator (both verbally and in written form) that can work with all levels and departments in an organization and get his/her point across in a concise, articulate, and congenial way. Highly proficient in Salesforce, Powerpoint and Excel Ability to handle ambiguity and change - high growth startup experience strongly preferred. Excellent verbal and written communication skills. US work authorization and criminal background check are required.
Salary Range:
$250K -- $500K+
Minimum Qualification
SalesEstimated Salary: $20 to $28 per hour based on qualifications Show more details...
via Greenhouse
schedule_type: Full-time
Skilljar is helping millions of people around the world gain job-relevant skills in a constantly evolving economy. We’re delivering business outcomes for our customers, innovating in an exciting new category, and driving impact to narrow the global skills gap!
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for
Skilljar is helping millions of people around the world gain job-relevant skills in a constantly evolving economy. We’re delivering business outcomes for our customers, innovating in an exciting new category, and driving impact to narrow the global skills gap!
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for an experienced practitioner, who possesses a strong understanding of account-based (ABX) approaches, pipeline velocity, digital marketing, content marketing, and effective campaign reporting and analysis.
The successful candidate will develop and implement the multi-channel acquisition marketing strategy, understand the customer lifecycle and buyer's journey, and drive programs to progress that journey. You’ll be hands-on and have a broad scope of responsibility, supervising a range of channels, campaigns, and activities that drive demand. Plus you'll have opportunities to build creatively, learn new skills, and stretch yourself at a scaling company.
You Will:
• Design and implement integrated and target ABX campaigns, across email, digital, nurture programs, live and virtual event experiences (field events) to meet identified lead and pipeline targets. You will own these programs, including the strategy and execution.
• Lead a team of marketers that drive pipeline generation across channels, as well as new and existing business.
• Align GTM functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement.
• Effectively leverage insight on personas (buying process, media consumption) to develop successful campaigns.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers’ journey.
• Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks.
• Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact.
• Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion.
• Evaluate, select, and lead outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts and designers.
You Have:
• 7-10 years experience designing and implementing B2B SaaS demand generation programs for mid-market and Enterprise accounts (200-5000+ EE), and at least 5 years managing a team.
• A deep understanding of the marketing funnel and have implemented successful ABX/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey.
• Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs.
• Succeeded in a horizontal ICP (ideally to Revenue buying center) with multi-persona, multi-use case messaging.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Great budget management and focus on value to improve our digital spend and optimize our marketing mix.
• Seasoned project management skills to effectively manage multiple projects with com timelines and prioritize tasks effectively.
• An entrepreneurial mentality about creating an engine that will drive growth for the company.
• Hands-on experience with marketing automation, CRM, ABM, and other key marketing software - preferably Hubspot, Salesforce, and 6sense.
• Excellent verbal and written communication skills.
• Bachelor’s degree in a related field or equivalent years of proven experience required.
Don’t meet every requirement? At Skilljar, we are committed to building a team that embraces a variety of backgrounds, experiences, perspectives, and skills. Even if your previous experience doesn’t perfectly match the job qualifications listed, we encourage you to apply.
Skilljar Base Pay Philosophy:
At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options, and a bonus. Below is the base salary range for this role:
San Francisco Bay Area: $132,000 - $169,000
Seattle, Portland OR, Austin TX, Denver CO, Other CA, NYC Metro Area, Chicago, Washington D.C.: $120,000 - $165,000
Other Remote US: $120,000 - $155,000
Our Benefits:
• Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance.
• Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
• Paid Parental Leave: For our employees starting or growing their families, Skilljar offers paid parental leave for both birthing and non-birthing parents.
• Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401(k) savings plan, stock options, and access to an Employee Assistance Program.
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company
Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.
We are a team of forward-thinking, dedicated Skillets with startup drive and passion for education. Founded in Seattle, Skilljar is now a fully distributed company that exclusively hires in Washington, Oregon, California, Arizona, Colorado, Utah, Idaho, Illinois, Texas, Georgia, Florida, Missouri, Montana, North Carolina, New York and Virginia.
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.
#LI-Remote Show more details...
We are seeking an experienced marketer to lead the demand generation function to drive predictable and scalable, quality pipeline... creation and top-line revenue growth. We're looking for an experienced practitioner, who possesses a strong understanding of account-based (ABX) approaches, pipeline velocity, digital marketing, content marketing, and effective campaign reporting and analysis.
The successful candidate will develop and implement the multi-channel acquisition marketing strategy, understand the customer lifecycle and buyer's journey, and drive programs to progress that journey. You’ll be hands-on and have a broad scope of responsibility, supervising a range of channels, campaigns, and activities that drive demand. Plus you'll have opportunities to build creatively, learn new skills, and stretch yourself at a scaling company.
You Will:
• Design and implement integrated and target ABX campaigns, across email, digital, nurture programs, live and virtual event experiences (field events) to meet identified lead and pipeline targets. You will own these programs, including the strategy and execution.
• Lead a team of marketers that drive pipeline generation across channels, as well as new and existing business.
• Align GTM functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement.
• Effectively leverage insight on personas (buying process, media consumption) to develop successful campaigns.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers’ journey.
• Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks.
• Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact.
• Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion.
• Evaluate, select, and lead outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts and designers.
You Have:
• 7-10 years experience designing and implementing B2B SaaS demand generation programs for mid-market and Enterprise accounts (200-5000+ EE), and at least 5 years managing a team.
• A deep understanding of the marketing funnel and have implemented successful ABX/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey.
• Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs.
• Succeeded in a horizontal ICP (ideally to Revenue buying center) with multi-persona, multi-use case messaging.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Great budget management and focus on value to improve our digital spend and optimize our marketing mix.
• Seasoned project management skills to effectively manage multiple projects with com timelines and prioritize tasks effectively.
• An entrepreneurial mentality about creating an engine that will drive growth for the company.
• Hands-on experience with marketing automation, CRM, ABM, and other key marketing software - preferably Hubspot, Salesforce, and 6sense.
• Excellent verbal and written communication skills.
• Bachelor’s degree in a related field or equivalent years of proven experience required.
Don’t meet every requirement? At Skilljar, we are committed to building a team that embraces a variety of backgrounds, experiences, perspectives, and skills. Even if your previous experience doesn’t perfectly match the job qualifications listed, we encourage you to apply.
Skilljar Base Pay Philosophy:
At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options, and a bonus. Below is the base salary range for this role:
San Francisco Bay Area: $132,000 - $169,000
Seattle, Portland OR, Austin TX, Denver CO, Other CA, NYC Metro Area, Chicago, Washington D.C.: $120,000 - $165,000
Other Remote US: $120,000 - $155,000
Our Benefits:
• Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance.
• Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
• Paid Parental Leave: For our employees starting or growing their families, Skilljar offers paid parental leave for both birthing and non-birthing parents.
• Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401(k) savings plan, stock options, and access to an Employee Assistance Program.
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company
Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.
We are a team of forward-thinking, dedicated Skillets with startup drive and passion for education. Founded in Seattle, Skilljar is now a fully distributed company that exclusively hires in Washington, Oregon, California, Arizona, Colorado, Utah, Idaho, Illinois, Texas, Georgia, Florida, Missouri, Montana, North Carolina, New York and Virginia.
Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.
#LI-Remote Show more details...
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