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via Talent.com posted_at: 1 day agoschedule_type: Full-time
Job Details Description... Essential Functions Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. • Develop and write creative and strategic copy for various marketing channels, including direct mail, email, social media, websites, and other digital platforms • Ensure that the tone, style, and messaging align with the overall brand identity and objectives • Collaborate closely with Job Details

Description...

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
• Develop and write creative and strategic copy for various marketing channels, including direct mail, email, social media, websites, and other digital platforms
• Ensure that the tone, style, and messaging align with the overall brand identity and objectives
• Collaborate closely with marketing leadership to create cohesive and strategic narratives for marketing campaigns to convert subs, increase direct sales, and retain customers
• Ensure the brand voice and copy standards are cohesive and adapt and evolve across all channels
• Determine marketing positioning for new course content highlighting unique value propositions and benefits
• Manage the Marketing Copy Editor providing creative direction and guidance and ensuring project deadlines are met

Required Education / Experience / Skills
• Bachelor’s Degree in English, Journalism, Communications, or a related field
• 10+ years’ experience as a marketing or advertising copywriter
• Above-average multi-disciplinary cultural literacy knowledge
• Strong written and verbal communication skills
• Preferred knowledge of The Chicago Manual of Style
• Proficient with Microsoft Office Suite
• Familiar with FileMaker Pro or similar software
• Experience with project workflow software such as Jira, Smartsheet, or similar systems
• Understanding of digital and print marketing channels within a B2C environment

Preferred Education / Experience / Skills

N / A

Work Environment

This is a remote position with possible in-office attendance as requested by management.

Physical Demands

The physical requirements of this position are described as sedentary work. Sedentary work involves :

Lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools.

Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties.

Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

The Great Courses provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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Last updated : 2024-04-02
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