Search Engine Optimization Overview
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The Information
The Information has a simple mission: deliver important, deeply reported stories about the technology business you won’t find elsewhere. Many of the most influential people in the industry turn to us for fresh information and original insight.
Seo
Title
The title tag is perfect.
The Information
Meta description
The meta description tag is good.
The Information has a simple mission: deliver important, deeply reported stories about the technology business you won’t find elsewhere. Many of the most influential people in the industry turn to us for fresh information and original insight.
Headings
The headings are properly set.
  1. In-depth tech stories you won't find anywhere else
  1. Join now and start reading the best in tech news.
Content keywords
The content has relevant keywords.
theinformation
Image keywords
There are 6 images with missing alt attributes.
  1. https://www.theinformation.com/assets/apple_black_logo-e8be9ab11bc37bd9c470e34e4f64ea596a4bbe9315d1d5caba25f048b860ba47.svg
  2. https://www.theinformation.com/assets/app-articles-tab-screenshot-c0be535093b988623ab38c7120440470f9971f1dc122353e2cb7e3ab50d13c1c.png
  3. https://www.theinformation.com/assets/locked-homepage-video-insert-da50325ad8ba862525adc21422debc325bdd81b0a6173ac3ed7a00393401c109.jpg
  4. https://www.theinformation.com/images/locked-homepage-article-insert.png
  5. https://tii.imgix.net/production/articles/8965/e5c3410e-ab09-4451-b781-c527f33a57a3.png?fm=jpeg&auto=compress&w=400
  6. https://ws.zoominfo.com/pixel/zMQorfj7aSSwrJ1oBwQx
SEO friendly URL
The URL is SEO friendly.
https://www.theinformation.com/
404 page
The website has 404 error pages.
https://www.theinformation.com/404-3ce22354946903bf9dd64ef1271e9506
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. Read Now
  2. Sign in here
  3. https://www.theinformation.com/articles/what-we-learned-from-the-informations-50-most-promising-startups
  4. What We Learned From The Information’s 50 Most Promising Startups
  5. After splurging in 2020 and 2021, investors this year turned less generous toward startups. But that didn’t slow the pipeline of promising companies that could become the next ByteDance, Stripe or Databricks.
  6. https://www.theinformation.com/articles/this-time-is-really-really-different-the-early-adopters-guide-to-the-ingenious-uncanny-slightly-terrifying-world-of-generative-ai
  7. ‘This Time Is Really, Really Different’: The Early Adopter’s Guide to the Ingenious, Uncanny, Slightly Scary World of Generative AI
  8. Martin Erlic, who runs an olive oil business in Croatia, used AI text-generating startup Jasper to write his dream sci-fi novel.
  9. https://www.theinformation.com/articles/musk-fired-executives-for-cause-in-apparent-attempt-to-avoid-payouts
  10. Musk Fired Executives For ‘Cause,’ In Apparent Attempt to Avoid Payouts
  11. When Elon Musk terminated four top Twitter executives, including CEO Parag Agrawal and CFO Ned Segal on Thursday, he did so “for cause,” said a person familiar with the situation, in an apparent effort to avoid paying out tens of millions of dollars in severance pay and unvested stock awards.
  12. https://www.theinformation.com/articles/the-vc-slowdown-has-young-investors-sweating
  13. The VC Slowdown Has Young Investors Sweating
  14. “They’re really anxious.” That was the comment from someone who works at a venture capital firm earlier this week when we talked about how their 20-something colleagues were doing.
  15. https://www.theinformation.com/articles/openai-leads-financing-of-andrew-masons-descript-at-500-million-plus-valuation
  16. OpenAI Leads Financing of Andrew Mason’s Descript at $500 Million–Plus Valuation
  17. OpenAI, whose software for generating original text and images is galvanizing interest in artificial intelligence, has agreed to lead an investment of tens of millions of dollars in Descript, an audio and video editing app, at a valuation of around $550 million, according to two people with direct knowledge of the investment.
  18. https://www.theinformation.com/articles/father-of-android-andy-rubin-is-back-with-surveillance-startup
  19. ‘Father of Android’ Andy Rubin is Back with Surveillance Startup
  20. Andy Rubin is planning his next act. The former Google executive, who received a $90 million severance package following a misconduct allegation, sparking widespread protests among staff in 2018, has a new startup focused on “surveillance services” for homes, according to public records.
  21. Org Charts
  22. About
  23. Video
  24. Events
  25. Terms
  26. Privacy
  27. Payment Policy
  28. RSS Feed
  29. Tips
  30. Careers
Language
The webpage does not have a language declared.
Favicon
The webpage has a favicon.
https://www.theinformation.com/assets/favicon_prod/favicon-80ac87145b7e58d81383002d9dbf8ad8faf1323737ec5f241ad9d31042589065.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.30 seconds.
Page size
The size of the HTML webpage is 17,381.00.
HTTP requests
There are fewer than 19 HTTP requests on the webpage.
  1. https://www.theinformation.com/assets/application-0a20d73aa9b1e291f4d7bf3db00058a6e835a96bf85608cc8fdea6a23bd9f067.js
  2. https://platform.twitter.com/widgets.js
  3. https://apis.google.com/js/platform.js?onload=loadGoogleAuth
  4. https://appleid.cdn-apple.com/appleauth/static/jsapi/appleid/1/en_US/appleid.auth.js
  5. https://cdn.jsdelivr.net/npm/bluebird@3.5.5/js/browser/bluebird.min.js
  6. https://www.googletagmanager.com/gtag/js?id=UA-46194836-1
  7. https://vjs.zencdn.net/7.20.2/video.min.js
  8. https://js.stripe.com/v3/
  9. https://www.theinformation.com/packs/js/application-1e5790cb5021905db9b3.js
  10. https://static.cloudflareinsights.com/beacon.min.js/vaafb692b2aea4879b33c060e79fe94621666317369993
  1. https://www.theinformation.com/assets/application-2eacd2a83a502e2a3d087aeab64d23c60bc309665b896175aaf9777e2ce4828a.css
  2. https://maxcdn.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.css
  3. https://www.theinformation.com/packs/css/application-dd869189.css
  1. https://www.theinformation.com/assets/apple_black_logo-e8be9ab11bc37bd9c470e34e4f64ea596a4bbe9315d1d5caba25f048b860ba47.svg
  2. https://tii.imgix.net/production/articles/9017/6b101a7e-7bec-4fe3-8e20-0f90543f2dd9-9mSXef.png?fm=jpeg&auto=compress&w=400
  3. https://www.theinformation.com/assets/locked-homepage-video-insert-da50325ad8ba862525adc21422debc325bdd81b0a6173ac3ed7a00393401c109.jpg
  4. https://www.theinformation.com/images/locked-homepage-article-insert.png
  5. https://ws.zoominfo.com/pixel/zMQorfj7aSSwrJ1oBwQx
  1. https://www.googletagmanager.com/ns.html?id=GTM-MXFP3X
Image format
There are 11 images that are not using the AVIF, WebP format.
  1. https://tii.imgix.net/production/articles/9017/6b101a7e-7bec-4fe3-8e20-0f90543f2dd9-9mSXef.png?fm=jpeg&auto=compress&w=400
  2. https://www.theinformation.com/assets/app-articles-tab-screenshot-c0be535093b988623ab38c7120440470f9971f1dc122353e2cb7e3ab50d13c1c.png
  3. https://www.theinformation.com/assets/locked-homepage-video-insert-da50325ad8ba862525adc21422debc325bdd81b0a6173ac3ed7a00393401c109.jpg
  4. https://www.theinformation.com/images/locked-homepage-article-insert.png
  5. https://tii.imgix.net/production/articles/8965/e5c3410e-ab09-4451-b781-c527f33a57a3.png?fm=jpeg&auto=compress&w=400
  6. https://tii.imgix.net/production/articles/9001/60cb3783-e4da-468b-b75f-227dd859e0eb.gif?auto=format,compress&gif-q=50&w=400
  7. https://tii.imgix.net/production/articles/9009/a8ff666e-d678-4b83-840b-fc8c99851615.png?fm=jpeg&auto=compress&w=400
  8. https://tii.imgix.net/production/articles/8991/ddb87583-530a-4706-a456-fa485902956c-EwVY5b.png?fm=jpeg&auto=compress&w=400
  9. https://tii.imgix.net/production/articles/8999/dee46e2a-3caf-4174-8e7e-22f638ce8078.png?fm=jpeg&auto=compress&w=400
  10. https://tii.imgix.net/production/articles/8986/d7bdd902-8eda-49cb-bd2a-65987021f9e2.png?fm=jpeg&auto=compress&w=400
  11. https://ws.zoominfo.com/pixel/zMQorfj7aSSwrJ1oBwQx
JavaScript defer
The are 2 javascript resources without the defer attribute.
  1. https://www.theinformation.com/assets/application-0a20d73aa9b1e291f4d7bf3db00058a6e835a96bf85608cc8fdea6a23bd9f067.js
  2. https://www.googletagmanager.com/gtag/js?id=UA-46194836-1
DOM size
The DOM size is optimal.
The HTML file has 332 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.theinformation.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1
      Character set
      The webpage does not have a charset declared.
      Sitemap
      The website has sitemaps.
      1. https://www.theinformation.com/sitemap-newest.xml
      2. https://www.theinformation.com/sitemap.xml
      3. https://www.theinformation.com/sitemap-news.xml
      Social
      The webpage does not contain any social links.
      Content length
      The webpage has 1,249 words.
      Text to HTML ratio
      The text to HTML ratio is 17%.
      Inline CSS
      The webpage contains inline CSS code.
      1. display:none;visibility:hidden
      2. display: none;
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.