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WPP is the creative transformation company | WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.
https://www.wpp.com/
2 high issues
6.1%
3 medium issues
9.1%
4 low issues
12.1%
24 tests passed
72.7%
0.63 seconds
9.87 kB
30 resources
Secure
Seo
Title
The title tag is perfect.
WPP is the creative transformation company | WPP
Meta description
The meta description tag is good.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.
Headings
The headings are properly set.
  1. WPP
  1. Learn more about our offer to clients
  2. Our purpose
  3. Third Quarter Trading Update 2022
  4. Sustainability Report 2021
  5. WPP at COP26
  6. WPP partners with The One Club to bring the ONE School initiative to the UK
  7. Karen Blackett OBE appointed President of WPP in the UK
  8. NextGen Leaders
  9. Careers
  10. Data and AI
  11. Climate change and biodiversity
  12. Ogilvy: Dove’s Reverse Selfie
  13. VMLY&R: Greenpeace’s Los Santos +3°C
  14. WPP plc
  15. Quick Links
  16. Pages
  17. Press Releases
  18. WPP iQ
  19. Work
  20. WPP debuts its new Toronto Campus
  21. AKQA: Tennis Australia’s Action Audio
  22. How music + data = enhanced brand equity
  23. Ogilvy: Dove’s Reverse Selfie
  24. Rethinking inclusion as a business imperative
  25. What if? A digital twin can tell you ‘what’
Content keywords
The content has relevant keywords.
wppisthecreativecompanywpp
Image keywords
There are 1 images with missing alt attributes.
  1. https://px.ads.linkedin.com/collect/?pid=4177914&fmt=gif
SEO friendly URL
The URL is SEO friendly.
https://www.wpp.com/
404 page
The website does not have 404 error pages.
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. About
  2. ABOUT
  3. About home
  4. Our offer to clients
  5. WPP companies
  6. Leadership
  7. About
  8. LEADERSHIP
  9. Leadership home
  10. The WPP Board
  11. Executive Committee
  12. Corporate governance
  13. History
  14. Learn more about our offer to clients
  15. Our purpose
  16. Investors
  17. INVESTORS
  18. Investors home
  19. Financial releases
  20. Regulatory news
  21. Share price
  22. Results, presentations and reports
  23. Shareholder centre
  24. Investors
  25. SHAREHOLDER CENTRE
  26. Shareholder centre home
  27. Shareholder meetings
  28. Investors
  29. SHAREHOLDER MEETINGS
  30. Shareholder meetings home
  31. WPP Annual General Meeting 2019
  32. Historical AGMs
  33. Dividends
  34. Credit ratings
  35. Share ownership
  36. Research coverage
  37. SEC filings
  38. Stabilisation at FCA
  39. Share owner FAQs
  40. Calendar and events
  41. Investors
  42. CALENDAR AND EVENTS
  43. Calendar and events home
  44. Previous events
  45. Corporate governance
  46. Investor contacts
  47. Third Quarter Trading Update 2022
  48. Sustainability
  49. SUSTAINABILITY
  50. Sustainability home
  51. Sustainability reporting centre
  52. Policies and resources
  53. WPP’s commitment to anti-racism
  54. ESG event: building better futures
  55. Modern Slavery Act statement
  56. Sustainability contacts
  57. Sustainability Report 2021
  58. WPP at COP26
  59. Media
  60. MEDIA
  61. Media home
  62. News
  63. Media library
  64. Media contacts
  65. WPP partners with The One Club to bring the ONE School initiative to the UK
  66. Karen Blackett OBE appointed President of WPP in the UK
  67. People
  68. PEOPLE
  69. People home
  70. Current opportunities
  71. Learning, skills and development
  72. Early talent
  73. Belonging
  74. Wellbeing
  75. Careers contacts
  76. NextGen Leaders
  77. Careers
  78. WPP iQ
  79. WPP IQ
  80. WPP iQ home
  81. Communications
  82. Experience
  83. Commerce
  84. Technology & data
  85. Atticus Journal Volume 26
  86. The Bullmore Collection
  87. View all
  88. Data and AI
  89. Climate change and biodiversity
  90. Work
  91. WORK
  92. Work home
  93. Communications
  94. Experience
  95. Commerce
  96. Technology & data
  97. View all
  98. Ogilvy: Dove’s Reverse Selfie
  99. VMLY&R: Greenpeace’s Los Santos +3°C
  100. Contacts
  101. CONTACTS
  102. Contacts home
  103. Offices
  104. Investors
  105. Sustainability
  106. Media
  107. Careers
  108. Companies
  109. https://www.wpp.com/contacts
  110. WPP plc
  111. [email protected]
  112. https://www.wpp.com/
  113. Investors
  114. Sustainability
  115. Media
  116. Featured
  117. WPP debuts its new Toronto Campus The Campus houses more than 2,000 of Canada’s best, brightest and most creative minds
  118. AKQA: Tennis Australia’s Action Audio Setting a new standard for accessibility in sport
  119. How music + data = enhanced brand equity If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson
  120. Ogilvy: Dove’s Reverse Selfie Renewing the fight for real beauty standards in the social media age
  121. Rethinking inclusion as a business imperative If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson
  122. What if? A digital twin can tell you ‘what’ There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia
  123. Privacy policy
  124. Terms & conditions
  125. Cookies
  126. Accessibility
  127. Modern Slavery Act statement
  128. Sitemap
  129. Contacts
  130. Right to Speak
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.wpp.com/assets/img/favicon/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.63 seconds.
Page size
The size of the HTML webpage is 9,867.00.
HTTP requests
There are fewer than 30 HTTP requests on the webpage.
  1. https://cdn.cookielaw.org/consent/a5fba74d-d705-4220-a673-59d759d25f50/OtAutoBlock.js
  2. https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
  3. https://www.googletagmanager.com/gtag/js?id=UA-376521-1
  4. https://www.wpp.com/assets/ExperienceForms/scripts/jquery-3.3.1.min.js?modified=20221005022338
  5. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.validate.min.js?modified=20210922114754
  6. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.validate.unobtrusive.min.js?modified=20210922114754
  7. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.unobtrusive-ajax.min.js?modified=20210922114754
  8. https://www.wpp.com/assets/ExperienceForms/scripts/form.validate.js?modified=20210922114754
  9. https://www.wpp.com/assets/ExperienceForms/scripts/form.tracking.js?modified=20221005022338
  10. https://www.wpp.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
  11. https://www.wpp.com/assets/js/build/script.min.js?modified=20221005022339
  12. https://addevent.com/libs/atc/1.6.1/atc.min.js
  1. https://www.wpp.com/assets/css/build/style.min.css?modified=20221005022337
  1. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/offer-to-clients-300x169.jpg?width=300&height=169
  2. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/our-purpose-mega-nav300x169.jpg?width=300&height=169
  3. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/2022interimresults-300x169.jpg?width=300&height=169
  4. https://www.wpp.com/-/media/project/wpp/images/sustainability/sustainability-report-2021/srv2300x169.jpg?width=300&height=169
  5. https://www.wpp.com/-/media/project/wpp/images/sustainability/sustainability-2021/cop26/wppatcop26-300x169.jpg?width=300&height=169
  6. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/wpp-oneschoolukv2-300x169.jpg?width=300&height=169
  7. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/karen-blackett-president-wpp-300x169.jpg?width=300&height=169
  8. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/nextgenleaders2022-300x169.jpg?width=300&height=169
  9. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/careers-300x169.jpg?width=300&height=169
  10. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/data-andai300x169-v2.jpg?width=300&height=169
  11. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/climate-change-and-biodiversity-300x169.jpg?width=300&height=169
  12. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/rs-mn.jpg?width=300&height=169
  13. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/gp-mn.jpg?width=300&height=169
  14. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/wpp-contact-300x169.jpg?width=300&height=169
  15. https://www.wpp.com/assets/img/WPP-logo.svg
  16. https://px.ads.linkedin.com/collect/?pid=4177914&fmt=gif
  1. https://www.googletagmanager.com/ns.html?id=GTM-M3TVNXK
Image format
There are 15 images that are not using the AVIF, WebP format.
  1. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/offer-to-clients-300x169.jpg?width=300&height=169
  2. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/our-purpose-mega-nav300x169.jpg?width=300&height=169
  3. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/2022interimresults-300x169.jpg?width=300&height=169
  4. https://www.wpp.com/-/media/project/wpp/images/sustainability/sustainability-report-2021/srv2300x169.jpg?width=300&height=169
  5. https://www.wpp.com/-/media/project/wpp/images/sustainability/sustainability-2021/cop26/wppatcop26-300x169.jpg?width=300&height=169
  6. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/wpp-oneschoolukv2-300x169.jpg?width=300&height=169
  7. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/karen-blackett-president-wpp-300x169.jpg?width=300&height=169
  8. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/nextgenleaders2022-300x169.jpg?width=300&height=169
  9. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/careers-300x169.jpg?width=300&height=169
  10. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/data-andai300x169-v2.jpg?width=300&height=169
  11. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/climate-change-and-biodiversity-300x169.jpg?width=300&height=169
  12. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/rs-mn.jpg?width=300&height=169
  13. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2022/gp-mn.jpg?width=300&height=169
  14. https://www.wpp.com/-/media/project/wpp/images/mega-nav/mega-nav-2021/wpp-contact-300x169.jpg?width=300&height=169
  15. https://px.ads.linkedin.com/collect/?pid=4177914&fmt=gif
JavaScript defer
The are 11 javascript resources without the defer attribute.
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  2. https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
  3. https://www.googletagmanager.com/gtag/js?id=UA-376521-1
  4. https://www.wpp.com/assets/ExperienceForms/scripts/jquery-3.3.1.min.js?modified=20221005022338
  5. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.validate.min.js?modified=20210922114754
  6. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.validate.unobtrusive.min.js?modified=20210922114754
  7. https://www.wpp.com/assets/ExperienceForms/scripts/jquery.unobtrusive-ajax.min.js?modified=20210922114754
  8. https://www.wpp.com/assets/ExperienceForms/scripts/form.validate.js?modified=20210922114754
  9. https://www.wpp.com/assets/ExperienceForms/scripts/form.tracking.js?modified=20221005022338
  10. https://www.wpp.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js
  11. https://www.wpp.com/assets/js/build/script.min.js?modified=20221005022339
DOM size
The DOM size is optimal.
The HTML file has 642 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.wpp.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage has 6 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      No sitemaps found.
      Social
      The webpage has 5 social links.
      Content length
      The webpage has 605 words.
      Text to HTML ratio
      The text to HTML ratio is under 10%
      The text to HTML ratio is 8%.
      Inline CSS
      The webpage contains inline CSS code.
      1. display:none;visibility:hidden
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      19. color:
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      23. color:
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      25. color:
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      Deprecated HTML
      There are no deprecated HTML tags on the webpage.