Brand marketing news
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exploring how brands that found fame on TikTok are looking to sustain …
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Trends
But others seem more of a stretch. Walmart is selling “Wicked”-themed Betty Crocker cupcake mixes and mac and cheese bowls. Gap has a $79.95 hoodie that replaces its …
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Heineken USA has named Alison Payne as its next CMO, effective in January, according to a press release shared with Marketing Dive. She will join Heineken USA’s …
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Nov 5, 2024. Burberry is a name that resonates with timeless elegance and British sophistication. Its iconic trench coats, distinct check pattern, and high-end appeal have carved …
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CREDIT: Courtesy of Wolverine. Younger consumers have changed the boot industry in recent years by demanding sneaker-like comfort. Now, work brands are adopting …
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In simple terms, brand authenticity is the degree to which a brand stays close to its promises. Promises that are triggered by consumers' perception and its brand positioning and …
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In addition to our popular and market-leading in-house brands, Planet 13 is becoming a partner of choice for celebrity brands like Mike Tyson and Tyson 2.0 and Wiz …
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