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Yotpo | eCommerce Marketing Platform
Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
https://www.yotpo.com/
0 high issues
0.0%
3 medium issues
9.1%
5 low issues
15.2%
25 tests passed
75.8%
0.40 seconds
22.09 kB
34 resources
Secure
Seo
Title
The title tag is perfect.
Yotpo | eCommerce Marketing Platform
Meta description
The meta description tag is good.
Yotpo’s eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
Headings
The headings are properly set.
  1. Turn one-time shoppers into customers for life
  1. The building blocks to create customers for life
  2. Create those perfect moments when everything just clicks
  3. Don’t just take our word for it.Meet our brands.
  4. Marketing that actually moves the needle on revenue.
  1. SMSBump
  2. Reviews
  3. Loyalty & Referrals
  4. Subscriptions
  5. Visual UGC
  6. Drive more sales
  7. Increase repeat purchases
  8. Maximize conversion rates
  1. Read the latest from Yotpo
Content keywords
The content has relevant keywords.
yotpoecommercemarketingplatform
Image keywords
All images have alt attributes set.
SEO friendly URL
The URL is SEO friendly.
https://www.yotpo.com/
404 page
The website has 404 error pages.
https://www.yotpo.com/404-2c04654c4faf2f9114cbe529ce79eee6
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. https://www.yotpo.com/
  2. Platform
  3. Products
  4. SMSBumpEngage your shoppers with high-converting mobile experiences.
  5. ReviewsCollect and display customer content using the power of AI.
  6. Loyalty & ReferralsCreate custom-tailored loyalty and referral programs.
  7. sub icon new Subscriptions NewBoost recurring revenue with easy-to-add subscription offerings.
  8. Visual MarketingShowcase customer photos and videos across the buyer journey.
  9. Platform
  10. OverviewLearn how our solutions work together out-of-the-box.
  11. IntegrationsIntegrate seamlessly with the tech you already use.
  12. Use CasesDiscover everything your brand can do with Yotpo.
  13. Customers
  14. Customer SuccessMeet the team that ensures you get the most out of Yotpo.
  15. Case StudiesFind out what our customers love about our platform.
  16. Inspiration GallerySee how industry-leading brands use Yotpo.
  17. Featured
  18. How Princess Polly increased conversion by 498% with Yotpo Reviews
  19. Enterprise
  20. Pricing
  21. Resources
  22. Featured
  23. How to make the BFCM frenzy last for a lifetime
  24. Learn
  25. A+ TextsText message marketing examples that we gave a perfect score.
  26. SMS Marketing ExamplesBuild a winning SMS strategy with these best practices and examples.
  27. Loyalty ROI CalculatorHow can a loyalty program drive revenue for your business?
  28. Ultimate Product Page GuideThe guide to creating high-converting eCommerce product pages.
  29. Google Shopping GuideEverything your brand needs to start with Google Shopping.
  30. Explore
  31. ResourcesThe definitive destination for guides, strategies, and tools to elevate your marketing.
  32. BlogThe latest news and opinions from the Yotpo community.
  33. Videos & Webinars
  34. Partners
  35. Careers
  36. #1 SMS marketing app on SMSBumpDrive sales and make instant connections through text messages customers actually read. Explore more
  37. ReviewsIncrease conversion by showcasing your customers’ authentic reviews. Explore more
  38. Loyalty & ReferralsMotivate customers with rewards and turn them into brand advocates. Explore more
  39. New SubscriptionsBoost recurring revenue by offering convenience at the click of a button. Explore more
  40. Visual UGCCreate an emotional connection with real-life photos and videos. Explore more
  41. See how
  42. Read more
  43. Read more
  44. Read more
  45. Read more
  46. Read more
  47. Read more
  48. Read more
  49. Read more
  50. Read more
  51. Read more
  52. Read more
  53. Read more
  54. Read more
  55. Read more
  56. Read more
  57. Read more
  58. Read more
  59. Platform
  60. SMSBump
  61. Reviews
  62. Loyalty & Referrals
  63. Subscriptions
  64. Visual Marketing
  65. Integrations
  66. Use Cases
  67. Enterprise
  68. Google Partnership
  69. Walmart Syndication
  70. Pricing
  71. eCommerce Marketing Resources
  72. Blog
  73. Videos & Webinars
  74. Inspiration Gallery
  75. Case Studies
  76. Ultimate eCommerce Product Page Guide
  77. Loyalty ROI Calculator
  78. SMS Marketing Examples
  79. eCommerce Retention Course
  80. Google Shopping Guide
  81. Fan Favorites
  82. Become a Partner
  83. Agency Directory
  84. Partner Awards
  85. Supported eCommerce Platforms
  86. Build an Integration
  87. Integration Developer Terms
  88. About Yotpo
  89. Contact us
  90. Careers
  91. Request a Demo
  92. Customer Success
  93. Release Notes
  94. Accessibility Statement
  95. API Changelog
  96. https://www.yotpo.com/
  97. Terms of Service
  98. Terms of Use
  99. Privacy Policy
  100. Cookie Settings
  101. Accessibility
  102. https://www.yotpo.com/
  103. Privacy Policy
  104. Privacy Policy
  105. See all customer stories
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.yotpo.com/wp-content/uploads/2021/03/cropped-yotpo-logo-lettermark-180x180.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.40 seconds.
Page size
The size of the HTML webpage is 22,086.00.
HTTP requests
There are fewer than 34 HTTP requests on the webpage.
  1. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_6857ed16327f63b33982ea69d8f73350.js
  2. https://www.yotpo.com/wp-includes/js/jquery/jquery.min.js
  3. https://www.yotpo.com/wp-includes/js/jquery/jquery-migrate.min.js
  4. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_28a2128ee6f11d87d8ee380c9df469a4.js
  5. https://leap.yotpo.com/js/forms2/js/forms2.min.js
  6. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_e6dfc2f6b7f5806d9bebc360c1bc57e6.js
  7. https://www.googleoptimize.com/optimize.js?id=OPT-TPN2G32
  8. https://cdn.dynamicyield.com/api/8767569/api_dynamic.js
  9. https://cdn.dynamicyield.com/api/8767569/api_static.js
  10. https://js.chilipiper.com/marketing.js
  11. https://fast.wistia.com/assets/external/E-v1.js
  12. https://www.yotpo.com/wp-content/themes/yotpo/js-static/vendor/js.cookie.min.js
  13. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_ca43a0479d02dcb0437c4ec58413ab31.js
  14. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_bcbeed4d7b5a828b24050b8c529bc5ae.js
  15. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_f6781483dfd82e998c75231d7ee98bc3.js
  1. https://www.yotpo.com/wp-content/cache/autoptimize/css/autoptimize_c54b1fcfa9a910d830319b094c47620a.css
  1. https://www.yotpo.com/wp-content/themes/yotpo/images/general/yotpo-logo-v3.svg
  2. https://www.yotpo.com/wp-content/uploads/2022/09/BFCM@2x.png
  3. https://www.yotpo.com/wp-content/themes/yotpo/images/front-page/y.svg
  4. https://www.yotpo.com/wp-content/themes/yotpo/images/general/yotpo-logo-v3.svg
  5. https://www.yotpo.com/wp-content/themes/yotpo/images/front-page/platform.svg
  6. https://www.yotpo.com/wp-content/themes/yotpo/images/front-page/platform.svg
  7. https://www.yotpo.com/wp-content/uploads/2022/05/parks-1.png
  8. https://www.yotpo.com/wp-content/uploads/2022/05/revolution@3x.svg
  9. https://www.yotpo.com/wp-content/uploads/2022/05/chubbies@3x.svg
  10. https://www.yotpo.com/wp-content/uploads/2022/05/princess-1.png
  11. https://www.yotpo.com/wp-content/uploads/2022/05/brooklinen@3x.svg
  12. https://www.yotpo.com/wp-content/uploads/2022/05/ministry@3x.svg
  13. https://www.yotpo.com/wp-content/uploads/2022/05/untuvkit@3x.svg
  14. https://www.yotpo.com/wp-content/uploads/2022/05/hh@3x.svg
  15. https://www.yotpo.com/wp-content/themes/yotpo/images/front-page/yotpo-outline.svg
  16. https://www.yotpo.com/wp-content/themes/yotpo/images/general/yotpo-logo-v3.svg
  17. https://www.yotpo.com/wp-content/themes/yotpo/images/rad/v-2/shopifyplus.svg
  1. https://www.googletagmanager.com/ns.html?id=GTM-TQBMK4
Image format
There are 3 images that are not using the AVIF, WebP format.
  1. https://www.yotpo.com/wp-content/uploads/2022/09/BFCM@2x.png
  2. https://www.yotpo.com/wp-content/uploads/2022/05/parks-1.png
  3. https://www.yotpo.com/wp-content/uploads/2022/05/princess-1.png
JavaScript defer
The are 15 javascript resources without the defer attribute.
  1. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_6857ed16327f63b33982ea69d8f73350.js
  2. https://www.yotpo.com/wp-includes/js/jquery/jquery.min.js
  3. https://www.yotpo.com/wp-includes/js/jquery/jquery-migrate.min.js
  4. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_28a2128ee6f11d87d8ee380c9df469a4.js
  5. https://leap.yotpo.com/js/forms2/js/forms2.min.js
  6. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_e6dfc2f6b7f5806d9bebc360c1bc57e6.js
  7. https://www.googleoptimize.com/optimize.js?id=OPT-TPN2G32
  8. https://cdn.dynamicyield.com/api/8767569/api_dynamic.js
  9. https://cdn.dynamicyield.com/api/8767569/api_static.js
  10. https://js.chilipiper.com/marketing.js
  11. https://fast.wistia.com/assets/external/E-v1.js
  12. https://www.yotpo.com/wp-content/themes/yotpo/js-static/vendor/js.cookie.min.js
  13. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_ca43a0479d02dcb0437c4ec58413ab31.js
  14. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_bcbeed4d7b5a828b24050b8c529bc5ae.js
  15. https://www.yotpo.com/wp-content/cache/autoptimize/js/autoptimize_single_f6781483dfd82e998c75231d7ee98bc3.js
DOM size
The DOM size is optimal.
The HTML file has 1138 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.yotpo.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. 9-Generic-social-Image-@2x.png
  2. Princess-Polly-Featured@2x.png
  3. brand-Copy@2x.png
  4. BFCM@2x.png
  5. 1920@2x-1.png
  6. 768-1024@2x.png
  7. 375@2x-1.png
  8. parks@2x-1.png
  9. revolution@3x.svg
  10. chubbies@3x.svg
  11. princess@2x-1.png
  12. brooklinen@3x.svg
  13. ministry@3x.svg
  14. untuvkit@3x.svg
  15. hh@3x.svg
  16. parks@2x.png
  17. Parks@2x-3-min.png
  18. parks@2x-2.png
  19. revolution@2x-1-1.png
  20. revolution@2x-1.png
  21. revolution@3x-1.svg
  22. chubbies@2x-2.png
  23. chubbies@2x-1.png
  24. chubbies@3x-1.svg
  25. princess@2x-5.png
  26. Princess@2x-4.png
  27. princess@2x-3.png
  28. brooklinen@2x-1.png
  29. brooklinen@2x-min.png
  30. brooklinen@3x-1.svg
  31. ministry@2x-2.png
  32. ministry@2x-1.png
  33. ministry@3x-1.svg
  34. unruckit@2x.png
  35. untuckit@2x.png
  36. untuvkit@3x-1.svg
  37. HH@2x-2.png
  38. HH@2x-1.png
  39. hh@3x-1.svg
  40. 1@2x-2.png
  41. 2@2x-2.png
  42. 3@2x-1.png
  43. 1@2x-3.png
  44. 2@2x-3.png
  45. 3@2x-2.png
  46. 1@2x-4.png
  47. 2@2x-4.png
  48. 3@2x-3.png
  49. 600x300@2x.png
  50. shopify@2x.png
  51. Content-Library-Thumbnail@2x.png
  52. Content-Library-Thumbnail@2x.png
  53. 1024@2x.png
  54. 1440@2x.png
  55. 1920@2x.png
  56. testimonial@2x.png
  57. 1024@2x.png
  58. 1440@2x.png
  59. 1920@2x.png
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1, maximum-scale=1
        Character set
        The webpage does not have a charset declared.
        Sitemap
        No sitemaps found.
        Social
        The webpage has 3 social links.
        Content length
        The webpage has 1,397 words.
        Text to HTML ratio
        The text to HTML ratio is under 10%
        The text to HTML ratio is 8%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. background-color: #cbeae5
        3. color: #246b6b
        4. margin-top:10px; font-size:12px
        5. display: none
        6. margin-top:10px; font-size:12px
        7. display: none
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.