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Branding news

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Why is product branding important? Salman Shahid, CEO at OXO Packaging. Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product entry barrier and increase market penetration to compete in the intensive competition.
How do you know if a company has changed their branding? Check bigger success stories, like that of Apple, to see how they have changed their product branding proposition over the years. Tools like the BCG Growth Matrix will help you evaluate their market shares and estimated growth rates to find how their branding helped them achieve their business goals.
Why should a tech founder invest in product branding? As a tech founder, you must invest in product branding early to reduce the product entry barrier and increase market penetration to compete in the intensive competition. Read on to explore a step-by-step product branding guide for B2C tech founders, effective for introducing a new or existing product line.
How can unique branding collateral help you stand out in the market? Unique branding collateral will help you stand out in the market. Create your product demo deck with your unique branding assets to capture your audience in a fun, intriguing way. An effective presentation with vibrant colors and persuasive images is an excellent way to engage your audience.
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