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From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024. By Marketing Dive staff.
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Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 …
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Discover the trends, winning opportunities and challenges brands will face this year, with data from 1,400+ global B2B and B2C marketers. Written by: Maxwell …
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From the metaverse to social media, Adweek offers a wealth of industry-related insights and news from leading marketers and advertisers to help you keep up with the continually …
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Read the latest influencer marketing news and insider tips from the pros in the industry. From marketing professionals to influencers themselves, you'll learn what to look for, …
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Businesses of all sizes are adapting their marketing strategies as consumer behavior continues to evolve. And new technology (like generative AI) may change how …
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Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
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Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, …
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trending_up Active: These search queries are still being searched more than usual. timelapse Lasted: These queries were searched more than usual sometime in the …
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Commonly used by e-commerce giants like Amazon and Walmart, affiliate marketing allows creators to earn commissions through unique links or codes that track …
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