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Get the latest marketing news here at The Drum. Browse the latest industry and brand news as it happens, including in-depth journalism and analysis.
Spend on direct marketing rose at the sharpest rate since 2006 in the second quarter as brands push record levels of promotional activity and look for a short term boost in …
THE GOODS shares the latest brand marketing news and insights. Explore creative campaigns, brand leader interviews, agency growth strategies, and industry trends. Plus, unbiased reviews …
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Social Media Marketing News | Marketing Dive. Q&A. Cracker Barrel’s new CMO on reconnecting a heritage brand to culture. Sarah Moore discussed changing Cracker …
Brand news. M Booth survey finds consumers want brands to shape culture. Added 18 hours ago by Michelle Castillo The Information. The firm’s Cultured research also found 75% of …
Away from key moments, marketers’ days will be consumed with balancing the budget, getting to grips with AI and pushing their brands into new spaces like TikTok and …
Beauty brands embrace pop-ups as strategic marketing arenas. The surge in beauty pop-ups illustrates a fresh approach to consumer engagement, enabling brands to deliver …
Adweek magazine offers news, information and successful strategies to excel in the world of advertising. From local branding to international outreach, you’ll find everything you need.
Most Popular. 1. 33 ad execs predict how Trump’s election will impact marketing. 2. Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding. 3. 9 …
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