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How do content marketing campaigns work? Through solid content marketing campaigns, you can reach your audience in a new way to build a meaningful, loyal relationship with them. Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands. Its revenue-share structure rewards the publisher for referring repeat customers.
What is a public service campaign? EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city. Referee takes a unique perspective to showcase the love dogs and their humans have for each other. Zavala takes over the title from Roya Partovi who departed the agency in June.
Why is Nike's 'winning isn't for Everyone' campaign so polarizing? Nike’s ‘Winning Isn’t for Everyone’ campaign has been incredibly polarizing. Agency leaders know this feeling of competition, the difference is that our work is subjective. It’s absolutely batshit to think that brands simply outgrow the foundational tenets of highly creative, innovative, and cost-effective marketing.
What was the most impactful marketing in the first half? Below, Marketing Dive has assembled the most impactful marketing from the year’s first half that showed brands mastering media strategy, new technology and other bets that resonated with consumers. Stephen Tobolowsky stars in a Lay’s ad that nods to his role as the infernally annoying Ned Ryerson in the film “Groundhog Day.”
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Marketing News | Marketing Week
All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.Marketing Week offers the latest marketing news, opinion, trends, jobs and …
https://www.marketingweek.com/marketing-news/
Latest Advertising and Marketing News - Adweek
Keep track of the latest advertising and marketing news published by the Adweek editorial team.
https://www.adweek.com/latest-advertising-marketing-news/
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
https://www.marketingdive.com/
The latest Marketing, Advertising, Digital & Media news | The Drum
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
https://www.thedrum.com/
Creative Marketing News | Marketing Dive
Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat. The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts …
https://www.marketingdive.com/topic/creative/
Adweek
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
https://www.adweek.com/
Marketing Week | marketing news, opinion, trends and jobs
Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
https://www.marketingweek.com/?%2F
6 campaigns that signaled a creative resurgence in H1 2024
6 campaigns that signaled a creative resurgence in H1 2024. As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy …
https://www.marketingdive.com/news/marketing-campaigns-first-half-2024/719805/
Brand Marketing Strategy, News & Analysis - Adweek
News and insights from our editors, reporters and columnists, including coverage of marketing trends, as well as the tools, technology CMOs use to drive brand strategy.
https://www.adweek.com/brand-marketing/
Read the latest advertising industry news | Campaign US
Campaign US’ fourth annual list of top marketers making an indelible impact on the industry and culture. Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline
https://www.campaignlive.com/us/just-published-on-campaign
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