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Marketing leaders from Hovis and Bio&Me suggest the key to succeeding in today’s low-growth environment is to focus on the core while finding ways to drive incremental growth that will set the brand up for the future.
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The top 5 creative campaigns you need to know about right now. Lionsgate’s new video AI deal renews debate in advertising and media. Tesla sales plummet in Silicon Valley as …
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Barbie launches inclusive brand campaign geared toward parents. August 31, 2024 by Bailey Calfee The Information. The campaign, targeted toward adults with children in …
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Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
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1. Amazon tells employees to return to office five days a week. 2. Here's which Navient student loan borrowers may qualify for relief under $120 million settlement. 3. Ohio GOP …
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Presidential ad spending in Florida, where more than $47 million was spent on ads over the comparable 2020 period, is down to less than $1 million this month. Ben …
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Top 5 stories from Marketing Dive. From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key …
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Joe Biden’s reelection campaign had an ambitious plan to meme the 81-year-old into a second term as president.It hired a team of almost 200 digital staffers—a large …
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fullscreen. On Tuesday evening, adidas unveiled the next chapter of its brand campaign as it continues its ambition to help athletes at all levels to disarm negative …
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From insights to action with Google. Discover content marketing news from industry leaders. Learn about impactful campaigns and gain insights from our team of experts at …
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